The Team
In addition to Shonali, several guest bloggers from around the world – all working in the broader communication field – fuel the Waxing UnLyrical engine on a regular basis. Here’s who they all are:
Head honcho of Waxing UnLyrical, Shonali Burke is the award-winning principal of Shonali Burke Consulting. Based in the Washington, D.C., area, she helps for- and non-profit organizations tell their stories well, turning corporate codswallop into community cool. You can learn more about Shonali (possibly more than you want or need to) here.
Daniel J. Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at BrightBox Marketing in Houston, Texas. A master wordsmith of the modern PR era, Cohen constantly seeks out innovative message strategies and uses them to get his clients the best results.You can read his insights on the BrightBox Brand Marketing blog.
Shakirah Dawud is the writer and editor behind Deliberate Ink. Based in Maryland with roots in New York, she’s been crafting effective marketing copy as a writer and polishing many forms of prose as an editor since 2002. Clients in many fun sizes, industries, and locations reach her through the Web. You can also connect with her on Twitter.
Erin Feldman is the marketing communications manager at TouchSystems, a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Jamie Garantziotis is a communication professional based in Melbourne, Australia, where he began his communication career with Southern Cross Austereo, and is the Member Communication Chair for IABC Victoria. When not indulging his passion for media and communication, you’ll find him cycling in search of the perfect cup of specialty coffee.
Howie Goldfarb is president and CEO of Sky Pulse Media, an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.
Kirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.
Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. Originally from Melbourne, he is a Senior Account Manager with London-based The Propeller Group, with a keen interest in issues that affect the global communication industry. Bryce is always interested in hearing from other communications professionals with thoughts, feedback or just for a chat. He also publishes The Boy in the Bar.
Matt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He does social media management for KimberMedia and teaches for @bgckids. He is a husband, Iowa Hawkeyes and Chicago Cubs fan. He may, or may not, use humor as a defensive mechanism. He also blogs.
Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. A staunch Seth Godin disciple, he is engaged with social enterprise development and its intersection with social web. When not building startups across various sectors, he loves bickering about typography and design. His ramblings that occasionally matter can be read here.
Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. His home on the web is sanjivapersad.com. A cricket fan, he also blogs and tweets.
Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba.
With more than 14 years of public relations experience, Narciso Tovar is president and founder of Big Noise Communications, that runs on Method + Moxie. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online.
Conway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. His client experience includes HSBC, Vodafone, Emirates and Kellogg’s.






