The Team

June 26th, 2011 | Shonali Burke

In addition to Shonali, several guest bloggers from around the world – all working in the broader communication field – fuel the Waxing UnLyrical engine on a regular basis. Here’s who they are:

Shonali BurkeHead honcho of Waxing UnLyrical, Shonali Burke is President, CEO & Grand Poobah of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, take their business communications from corporate codswallop to community cool™ for better business results. You can learn more about Shonali here.

Vincent H. Clarke photo

Hailing from sunny south Florida, Vincent H. Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry. He is obsessed with mobile technology and mobile engagement, and does inbound marketing and start-up consulting. In his free time, he enjoys writing about marketing and technology.

Dan CohenDaniel J. Cohen is the founder and lead writer at RedShift Writers, LLC. Cohen and his fast-growing team of content writers produce visionary content strategies and prolific content production for a growing portfolio of wonderful businesses from Bengalore to the California Bay. Most of all, he wants to leverage writing to improve the world.

Holly DawsonHolly Dawson is editorial director of Ethical SEO. Based in the heart of the English countryside, between London and Brighton, she spends her days supporting good people to do interesting things online and thrive in the connection economy. She enjoys exploring the parallels between the brain, human behavior, and the digital world, and she vastly over-uses the word ‘relationship’.  Her work is driven by, as Godin says, “creating ideas that spread, and connecting the disconnected” (although her main goal at the moment is to stop endlessly quoting Seth Godin).

Jim DoughertyJim Dougherty is chief writer and ringleader at, a social media and technology blog that sometimes veers into the bizarre but never into the mundane. He lives in Cincinnati, Ohio, with his wife, two kids, and four animals. He is currently working to avoid being a “#3.

Howie Goldfarb

Howie Goldfarb is Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and Internet agency. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. He has a CFO’s view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype. He currently lives in the Green Mountains of Vermont and is still seeking his first moose sighting.

Kirk HazlettKirk Hazlett, APR, Fellow PRSA, holds the position of Associate Professor, Communication/Public Relations, at Curry College; he is also Lecturer in Communications, at Regis College. Kirk has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts.

Matt LaCasseMatt LaCasse believes that finding the methods and channels customers and audiences use, and engaging with them in their comfort zone, is the key to effectively communicating with those groups on behalf of clients. He does social media management for  KimberMedia and teaches for @bgckids. He is a husband, father, Iowa Hawkeyes and Chicago Cubs fan. He may, or may not, use humor as a defensive mechanism. He also blogs.

Karelyn LambertKarelyn Lambert is a virtual assistant and self-proclaimed geek who is also into fishing and cooking (she makes a mean jambalaya), and is based in the Metro New Orleans area. She and her husband are the proud parents of four kids: three human, and Chimmi the Chiweenie. With Shonali Burke Consulting, Inc., as one of her clients, Karelyn is fast learning why she should always use the Oxford comma.

Angie PicardoAngie Picardo is a recent UC Berkeley graduate. She is Head of Content Development and a financial analyst for, a personal finance website that empowers consumers to make better decisions about their personal finances, travel plans, or higher education.  Her mission is to help consumers stay financially savvy by helping them compare cd rates.

Ancita SatijaAncita Satija has a Masters degree in Public Relations & Corporate Communications from the Xavier Institute of Communications, one of India’s best school for communications & media studies. With a keen interest in social media, she blogs regularly at In My Humble Opinion…; other passions include singing (professionally trained for over a decade!), reading and traveling. Learn more about Ancita via her page.

Rachael SedaRachael Seda grew up barefoot in Hawaii. Determined to find a career that put her creativity and social skills to good use, she double majored in communication and media arts and design at James Madison University and set out to do just that. Rachael is now an Account Executive at CRT/tanaka, a public relations and marketing agency. She shares her career experiences and journey at Her ultimate weakness is cheese.

With more than 16 years of communications experience, Narciso Tovar is a principal of Big Noise Communications, a PR + Social Media agency that runs on Method + Moxie.  He is both a teacher & student in external communications and social media, serving as a mentor and sponge as new ideas are developed, and shares his thoughts on Method + Moxie. Narciso has launched and worked with a variety of companies, including Vonage, the GreenBuilt Parade of Homes, Verizon and the Wall Street Journal Online.

Conway WiggConway Wigg is a digital strategist at BPC, Malta’s leading communications agency and a senior manager at Arabicomm, a full service media and marketing agency operating in North Africa which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. His client experience includes HSBC, Vodafone, Emirates and Kellogg’s.

Andrea YoungAndrea Young works in communications for the United Nations in Kosovo (UNMIK). She supports the Mission’s preparations for official events and visits, including acting as a spokesperson and collaborating with UN partners, such as Office of the High Commissioner for Human Rights (OHCHR), United Nations Development Programme (UNDP), and UN Women. A social media enthusiast, Andrea uses digital media to chronicle her travels in and around the Balkans.

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