Monday Roundup: Attitude

August 18th, 2014 | Shonali Burke | 2 Comments

Attitude Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

Image: aussiegall via Flickr, CC 2.0

1. The Collaborative Economy is for Business to Business

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend.

2. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

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6 Quotes to Remember From #C2Miami

August 8th, 2014 | Shonali Burke | 1 Comment

Hanging out with MC Lyte2014 is clearly my year to be in Florida.

A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).

Then, on Sunday, I’m heading to Orlando to speak at the FPRA Annual Conference, along with my friends Deirdre Breakenridge, Heather Whaling, Adam Singer, and looking forward to meeting so many friends – Adam Toporek, Bill Dorman, I’m looking at you!

Whew! I. Love. Florida!

What happens at these conferences is usually this: the energy is overwhelming… at least for me. I love it, all the meetings, and learnings, and smarts, and my mind starts racing… and then I get so tired, I crash. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too.

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Monday Roundup: Digital Business

August 4th, 2014 | Shonali Burke | 0 Comments

digital businessIn today’s high tech environment, digital business practices are becoming steadily more commonplace. From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business.

Image: Trey Ratcliff via Flickr, CC 2.0

1. What is Marketing Automation and How Does it Affect Social Media?

Why: Many people view automation in social media as a bad thing. Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects.

2. How to Develop a Successful Digital Coupon Campaign

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