Guest Post by Alicia Lawrence
By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts?
Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest.
1. Deck the halls… or boards
I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup.
Now, once you got out of your Turkey Day coma (if you were in the U.S., that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine!) are an extremely important part of for the economy.
So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.
Why: Today, starting a small business is relatively easy for anyone with computer access and the drive to follow through (that’s the hard part). In this post for the Social Media Hat, Calvin Sellers covers how you can make your small business stand out from the crowd.
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date.
To make sure you get maximum return on your event, keep these tasks top priority during the pre- and post-event planning stages and beyond:
#Hashtag: Using an event hashtag gives attendees the option to share content in real-time and engage with each other, and if there are enough people using the hashtag, there is the possibility of it trending on Twitter. Continue reading »