3 Things You Don’t Know About Social Media Monitoring

February 19th, 2014 | Guest Contributor | 7 Comments

Comply SociallyGuest Post by Eric Schwartzman 

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important.

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.

It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

Here are the top 3 reasons why social media monitoring has become riskier than ever:

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

February 5th, 2014 | Daniel Cohen | 6 Comments

Fresh and Fluffy Natural Dry Dog Shampoo Mascot

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story.

When Pete Pitre bought a series of dry dog shampoos in an effort to help an elderly friend better take care of her dog by stretching out the time between baths, he was disappointed.

One product contained Talc.

Another had an ingredients list that was hard to read.

And the last said to “keep out of reach of dogs and children.”

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When Perfect is the Enemy of Good Enough

January 24th, 2014 | Shonali Burke | 10 Comments

Phillips Santa“I don’t look perfect in this outfit so I’m going to duck out of the job interview.”

When did anyone ever look perfect in any outfit, at least in their own eyes?

“I’m scared my presentation will suck because it’s not perfect.”

It may not be perfect, but did you practice to ensure is it good enough to carry your message across?

“I can’t submit this guest blog post, even though I know it’s a great opportunity, because it’s not perfect.”

I hate to break it to you, but the perfect blogger hasn’t been born. Yet.

“I’m not going to bid on that RFP because I don’t have a perfect team in place.”

Why not worry about the perfect team after you win the business… which you won’t if you don’t bid on it?

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