Monday Roundup: Campaigns

July 14th, 2014 | Shonali Burke | 3 Comments

Campaigns Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Image: Paul Townsend via Flickr, CC 2.0 

1. Everything You Need to Know to Run a Successful SMS Marketing Campaign

Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

2. 12 B2B Content Marketing Examples and Case Studies for 2014

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Creative Branding In a Fredericksburg Loo

July 11th, 2014 | Shonali Burke | 2 Comments

eyesight rest stopDoes your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back?


My husband and I celebrated our 15th wedding anniversary on Monday. Thank you, thank you, and yes, everything you can imagine about what it takes to stay married for 15 years is true… and then some!

Scene: Fredericksburg, Va.

We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Off we went to Fredericksburg, Virginia, with the obligatory stop at a Cracker Barrel along the way (we discovered CB somewhere off the beaten path in Tennessee, during our 10th anniversary road trip, and it’s become a Burke RT Must Do ever since).

Fredericksburg was lovely, and if you are into American/Civil War history, and it is fairly accessible to you, I highly recommend it. We took a trolley tour, saw all sorts of Washington (the founding father, not the District) -related sites, and then hopped into kybecca for a celebratory dinner.

It’s a very neat restaurant; not at all what I expected to find in Fredericksburg, Va. But what caught my fancy more than the great wine, the excellent food, the super service, was how kybecca’s restroom made me exclaim, and then smile, and then keep thinking about how clever it was.

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Monday Roundup: Support

June 30th, 2014 | Shonali Burke | 2 Comments

SupportWhether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

This week’s roundup features seven posts from around the web that focus on support.

Image: Lotus Carroll via Flickr, CC 2.0 

1. We All Need a Team. Who’s on Yours?

Why:  Surrounding yourself with a team is helpful even if you’re not an entrepreneur. Heather Whaling shares a personal story on how the right team can provide support under dire circumstances.

2. Just Because You Can Doesn’t Mean You Should 

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