Guest Post by Alicia Lawrence
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.
Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.
1. Find Gatekeepers with Similar Interests
Client engagement is one of the core ways businesses grow their client base. It is also the best way to show your customers you value them as people rather than numbers. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business.
Why: The summer months can be a slow time for some businesses. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again.
Ed: WUL is still on vacation, but here’s an oldie-but-goodie from our vault that originally ran on Sept. 28, 2012. It might answer a question you ask or have been asked, so here it is again. Enjoy!
I got an interesting question from someone I know (name withheld on request) recently. I was asked:
“I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?”
Hmm, I thought to myself. That’s a good question.