6 Quotes to Remember From #C2Miami

August 8th, 2014 | Shonali Burke | 1 Comment

Hanging out with MC Lyte2014 is clearly my year to be in Florida.

A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).

Then, on Sunday, I’m heading to Orlando to speak at the FPRA Annual Conference, along with my friends Deirdre Breakenridge, Heather Whaling, Adam Singer, and looking forward to meeting so many friends – Adam Toporek, Bill Dorman, I’m looking at you!

Whew! I. Love. Florida!

What happens at these conferences is usually this: the energy is overwhelming… at least for me. I love it, all the meetings, and learnings, and smarts, and my mind starts racing… and then I get so tired, I crash. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too.

Continue reading »


Monday Roundup: Building Business Relationships

December 9th, 2013 | Shonali Burke | 2 Comments

Building Business Relationships

Happy Monday! Are you ready for the week ahead? Well then, let’s get right to this week’s round-up!

Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task.

This week’s roundup features seven posts that focus on building business relationships.

Continue reading »

5 Strategies to Build a Network of Bloggers and Journalists

September 13th, 2013 | Guest Contributor | 7 Comments

Build NetworkGuest Post by Alicia Lawrence

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Image: SalFalko via Flickr, CC 2.0

Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.

1. Find Gatekeepers with Similar Interests 

Continue reading »