#IceBucketChallenge: Yea or Nay?

August 22nd, 2014 | Shonali Burke | 3 Comments

ALS Ice Bucket ChallengeI know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week!

So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right?

It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Image: slgckgc via Flickr, CC 2.0

1. ALS Ice Bucket Challenge: Who really benefits?

Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

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#measurePR Recap: Chatting with Heidi Sullivan

August 20th, 2014 | Shonali Burke | 5 Comments

Heidi SullivanDisclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Here’s some of what we talked about:

On the biggest changes Heidi’s seen in PR thus far:

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On Public Relations and Taking Out the Garbage

August 13th, 2014 | Kirk Hazlett | 2 Comments

Sometimes in public relations, you have to take out the garbage.

I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm.

Image: Nehama Verter via Flickr, CC 2.0

But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before.

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