Guest Post by Ann Wylie
“Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” ~Alan Weiss, principle, Summit Consulting Group
My long-term webmaster is leaving for greener pastures — Sniff! — which has left me searching for help from, among other resources, oDesk. Here’s what I’ve found:
Don’t get shot down.
Make your argument with verbs and nouns, not adjectives and adverbs.
She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or so).
Time enough – just barely enough, and some days not even that – for the two of them to hug, kiss, and chat a bit while one sips tea and the other Diet Coke, before the frenetic dance of get-ready-to-go-to-work-and-don’t-forget-your-breakfast/lunch! begins.
The day takes over. Work takes over. Life takes over. For the entire day, figure nine-plus hours, full of emails (many of which are “reply all”) and conference calls (“OMG! I didn’t lose you!”) and frenetic calendar adjustments for meetings that are probably completely unnecessary but seem vital… at least, at that moment.
On a good day she might get a walk in; he might make it to the gym (and two days in a row? W00t!). And if they get home in time to eat dinner together – if there isn’t a happy hour or networking event to attend, that is – they offer silent thanks for their microwave, the most frequently used appliance in their state-of-the-art kitchen.
Guest Post by Alicia Lawrence
Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.
Image courtesy Alicia Lawrence, used with permission
Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.
Before we get our hands dirty in digital paint…
Let’s look at some of the basic terms you’ll hear when it comes to creative web content.