15 Blog Headlines That Don’t Suck

July 18th, 2014 | Shonali Burke | 12 Comments

Suzy Q rolling in the grassI confess.

If you came here looking for 15 blog headlines that don’t suck… you were sucked in.

By a blog headline that didn’t suck!

“Find ways to get people to your blog!”

“Draw your audience in!”

Make sure your headline doesn’t suck!”

How many times have we heard all that?

Continue reading »

email

Social Media Measurement for Pragmatists

July 16th, 2014 | Guest Contributor | 2 Comments

Social Media Measurement Guest Post by Robert Rosenthal

I like studying results-based information from social media experts. Much of it is fascinating and useful.

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

Image: sean dreilinger via Flickr, CC 2.0

Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.

Continue reading »

Monday Roundup: Campaigns

July 14th, 2014 | Shonali Burke | 2 Comments

Campaigns Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Image: Paul Townsend via Flickr, CC 2.0 

1. Everything You Need to Know to Run a Successful SMS Marketing Campaign

Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

2. 12 B2B Content Marketing Examples and Case Studies for 2014

Continue reading »

map