The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.
Here’s some of what we talked about:
On the biggest changes Heidi’s seen in PR thus far:
A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint: social) #measurepr
I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm.
But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before.
A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).
Then, on Sunday, I’m heading to Orlando to speak at the FPRA Annual Conference, along with my friends Deirdre Breakenridge, Heather Whaling, Adam Singer, and looking forward to meeting so many friends – Adam Toporek, Bill Dorman, I’m looking at you!
Whew! I. Love. Florida!
What happens at these conferences is usually this: the energy is overwhelming… at least for me. I love it, all the meetings, and learnings, and smarts, and my mind starts racing… and then I get so tired, I crash. I always mean to write a post (or several) about what I learned, but once a few days slip by, the posts usually slip by too.