So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right?
It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.
Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.
The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.
Here’s some of what we talked about:
On the biggest changes Heidi’s seen in PR thus far:
A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint: social) #measurepr
I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm.
But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before.