If you came here looking for 15 blog headlines that don’t suck… you were sucked in.
By a blog headline that didn’t suck!
“Find ways to get people to your blog!”
“Draw your audience in!”
How many times have we heard all that?
Guest Post by Robert Rosenthal
I like studying results-based information from social media experts. Much of it is fascinating and useful.
But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.
In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.
Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.