Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

March 26th, 2014 | Guest Contributor | 5 Comments

Pyramid of ArtGuest Post by Alicia Lawrence

Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Image courtesy Alicia Lawrence, used with permission

Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.

Before we get our hands dirty in digital paint…

Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

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5 Strategies to Build a Network of Bloggers and Journalists

September 13th, 2013 | Guest Contributor | 5 Comments

Build NetworkGuest Post by Alicia Lawrence

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Image: SalFalko via Flickr, CC 2.0

Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.

1. Find Gatekeepers with Similar Interests 

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

July 24th, 2013 | Rachael Seda | 1 Comment

social media and doctor-patient communication

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media.

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment.

But what if you could connect with your doctor using social media; asking for advice via a quick Twitter or Facebook message? Your doctor responds within 24 hours, offering some quick tips and pointing you in the direction of some credible online resources. As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online, instead of feeling left to blindly search on WebMD.com.

But while a few doctors including Wendy Sue Swanson, MD, author of the Seattle Mama Doc blog and Natasha Burgert, MD, author of KC Kids Doc blog, are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients. Continue reading »

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