Guest Post by Alicia Lawrence
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.
Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.
1. Find Gatekeepers with Similar Interests
Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media.
Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment.
But what if you could connect with your doctor using social media; asking for advice via a quick Twitter or Facebook message? Your doctor responds within 24 hours, offering some quick tips and pointing you in the direction of some credible online resources. As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online, instead of feeling left to blindly search on WebMD.com.
But while a few doctors including Wendy Sue Swanson, MD, author of the Seattle Mama Doc blog and Natasha Burgert, MD, author of KC Kids Doc blog, are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients. Continue reading »
Can you believe WUL celebrated its fourth birthday earlier this year? I didn’t make a big deal about it as I’ve done in years past, because… well, I don’t know why.
But I should have, because in a world where blogs come and go (as so much else does), I’m proud that WUL is still around. Four years may as well be four decades in our world of instant gratification!
Those of you who’ve been with WUL from the beginning have seen how it’s changed. The only thing that is more or less the same is the theme I started with (and I love it too much to let it go… for now…) and which, incidentally, influenced the look and feel of my business site once that was set up. There’s just something about the little bird that I love, and that I don’t want to let go of.