15 Blog Headlines That Don’t Suck

July 18th, 2014 | Shonali Burke | 17 Comments

Suzy Q rolling in the grassI confess.

If you came here looking for 15 blog headlines that don’t suck… you were sucked in.

By a blog headline that didn’t suck!

“Find ways to get people to your blog!”

“Draw your audience in!”

Make sure your headline doesn’t suck!”

How many times have we heard all that?

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Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

March 26th, 2014 | Guest Contributor | 6 Comments

Pyramid of ArtGuest Post by Alicia Lawrence

Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Image courtesy Alicia Lawrence, used with permission

Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.

Before we get our hands dirty in digital paint…

Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

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5 Strategies to Build a Network of Bloggers and Journalists

September 13th, 2013 | Guest Contributor | 6 Comments

Build NetworkGuest Post by Alicia Lawrence

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties.

Image: SalFalko via Flickr, CC 2.0

Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper. Gatekeepers are the ones who control what is published on their site. Below are tips on how to build a network (and then maintain it!) of gatekeepers that will be relevant to you and your readers.

1. Find Gatekeepers with Similar Interests 

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