MeasurePR Enters 2012
Last week we held the first #measurePR chat of 2012. Having taken a nice break over the holidays, it was great to be back with some familiar faces, er, Twitter handles, and some new ones too… we love new people!
Seeing as how some of us (cough, me, cough) were still easing into the new year, we didn’t have a special guest. So the chat was a community chat or, as I like to call them, a fireside chat.
We talked about:
1. What folks felt were their biggest measurement successes of 2011:
What the #measurePR Community Thinks of 2012
Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript.
The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most.
The discussion kicked off with a great question from Deanna Boss, who wanted to know: “What does 2012 look like for #measurepr? New trends? Saying goodbye to bad habits? Any goals?”
- Shonali kicked things off, predicting a growth in the number of those who will offer analytics. John Trader added, no more blank checks:
Why a Social Credit Score is an Empty and Dangerous Notion
Guest post by Pierre-Loic Assayag
I’m being challenged to a battle of egos by a stranger on Twitter:
“@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”
Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. 
Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform).
I’m glad we didn’t let it.
Back in 2007, my co-founder, David, and I kicked around ideas fairly similar to what Klout does today. We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc.
