Guest Post by Jen Zingsheim Phillips
We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.
The chat was kicked off with a question about the risks of social media monitoring in the workplace. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening. This tweet caused some to bristle a bit:
Social media “monitoring” is really just a nice way of saying surveillance. #measurePR #measurepr
It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years.
Back in 2010, Ms. Katie Paine was our very first guest. Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year.
Happy birthday to us!
Here’s some of what we talked about:
Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up!
January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake, whom I hounded until he agreed to be a guest on the chat.
As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. is the epicenter of life. Right? Whaaaa?)
Here’s some of what we chatted about, and Eric had some great one-liners:
On the state of PR and the measurement thereof: Continue reading »