#measurePR Recap: Chatting with Heidi Sullivan

August 20th, 2014 | Shonali Burke | 5 Comments

Heidi SullivanDisclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Here’s some of what we talked about:

On the biggest changes Heidi’s seen in PR thus far:

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Will Digital Reach Improve the PR Measurement Drumbeat?

August 1st, 2014 | Shonali Burke | 4 Comments

reaching for the moonDisclosure: Heidi Sullivan, who is featured in this post, works for Cision, which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there.

AVEs rear their ugly head

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs, I feel I’ve said all I have to say about it… but of course, I couldn’t resist.

So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. And one that left me absolutely gobsmacked was when someone said it put a monetary value on our work, that is often greater than what we get paid.

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#measurePR Recap: Richard Bagnall Returns

May 28th, 2014 | Guest Contributor | 1 Comment

Guest Post by Jen Zingsheim Phillips

Richard BagnallThe May 6 #MeasurePR chat featured a very special guest—Richard Bagnall, the UK CEO of PRIME Research, and long-time friend of the chat.

Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion:

We kicked off the chat by discussing the upcoming AMEC Summit, which takes place June 11-12, in Amsterdam. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. Measurement without insight is just… data collection, really.

Richard emphasized this in one of his early tweets on the topic:

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