#measurePR Recap: Richard Bagnall Returns

May 28th, 2014 | Guest Contributor | 1 Comment

Guest Post by Jen Zingsheim Phillips

Richard BagnallThe May 6 #MeasurePR chat featured a very special guest—Richard Bagnall, the UK CEO of PRIME Research, and long-time friend of the chat.

Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion:

We kicked off the chat by discussing the upcoming AMEC Summit, which takes place June 11-12, in Amsterdam. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. Measurement without insight is just… data collection, really.

Richard emphasized this in one of his early tweets on the topic:

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#measurePR Recap: Complying Socially with Eric Schwartzman

March 19th, 2014 | Guest Contributor | 6 Comments

Eric SchwartzmanGuest Post by Jen Zingsheim Phillips

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.

The chat was kicked off with a question about the risks of social media monitoring in the workplace. Eric noted that the biggest risks of social media monitoring are: intrusion of privacy, invasion of privacy, and the potential to use social media for job applicant screening. This tweet caused some to bristle a bit:

Tressa Robbins followed up with a very good question, asking: Continue reading »

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

February 7th, 2014 | Shonali Burke | 1 Comment

Katie PaineDo you know what Feb. 2nd was? Go on, guess, I’ll wait…

It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years.

Whodathunkit?!

Back in 2010, Ms. Katie Paine was our very first guest. Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year.

Happy birthday to us!

Here’s some of what we talked about:

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