It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.
I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.
I’m sure someone reading this will mutter, “Well, you idiot, that’s what PR people are supposed to do!” And he or she will be right, to a degree.
Guest Post by Jeff Frankel
The cloud has changed everything, far more than merely how we communicate. It’s altered how we function on a day-to-day basis: our productivity, interactions, and the way we get information.
Consequently, many professionals I encounter are looking at cloud-based solutions as a do-or-die scenario. However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion.
Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. But one of the most interesting applications I’ve seen to date has been with state and local political press agents.
PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent.
While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media.
There are some common myths about PR professionals, regardless of where they’re based, that include:
- We love calling journalists after disseminating a press release.
- We love following up with them after pitching an interview/story idea.
- We love doing things the journalist may hate us for, such as call, text, follow-up, and chase them constantly.