When Social Media Fills In The Blanks

June 27th, 2014 | Shonali Burke | 11 Comments

With her cone, Suzy looked like a sunflowerYou’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. This is because more and more, life “stuff” and work “stuff” have been taking up the bulk of my time.

And since most of my “work stuff” entails spending time online – but for work – when I have “me” time, the last thing I want to do is get online some more. I’d rather play with Suzy Q., to name just one of the more desirable offline options.

I know. From a marketing perspective, that’s silly, especially given my line of work. That’s why I’ve gone back to at least curating content through Triberr and Buffer more frequently, from sources I trust on a somewhat regular basis.

I do need to do better, though; I recognize that. It’s not good enough to say, “Cobbler’s children” with a laugh. Baby needs to wear some shoes, dadgummit!

The socnet I’ve been turning to for my personal edification and jollification, surprisingly, is Facebook. I decamped from Twitter several months ago when the pace of it felt simply overwhelming. For a while I just went dark. But I’m a sharer (some might say, over-sharer), and I like talking to, and hearing from, people too much. So back I went to Facebook.

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Five Signs the Future Belongs to User-Generated Content

June 4th, 2014 | Daniel Cohen | 1 Comment

User Generated Content Disclaimer: Pic-n-Post is a client of RedShift Writers.

Hello, WUL readers! Remember me? I used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks, helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride!

Image: mayeesherr. (in West Bengal!) via Flickr, CC 2.0

Fortunately, I’ve had a good enough experience so far to keep my head on straight and continually share what I have learned. In the realm of marketing, learning is the name of the game no matter what your goal is.

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. Here they are:

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Success: It All Starts with “PR”

May 14th, 2014 | Kirk Hazlett | 0 Comments

Publication1Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me.

A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”

Although I don’t usually refer to my profession with just those two letters…I prefer to say the words “public relations”…the practice is common and I’m okay with it.

Then it hit me. “PR” introduces many of the words that are used in describing successful businesses and successful businesspeople.

Piqued your interest? Here goes:

  • “PRofessional” – One of the key descriptors of someone who sets an example for others to follow.
  • “PRide” – If you’re not proud of what you’re doing for a living, do something else!…and be amazing at it!
  • “PRomise” – Optimism and belief in your ability to do great things.
  • “PRogressive” – “Lead, follow, or get out of the way”…success doesn’t come from “same ol’, same ol’.”
  • “PRoductive” – Goes without saying…if you’re not accomplishing what you set out to accomplish, what’s the use?

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