Social Media ROI v. Impact: Don’t Confuse The Two
What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.
It was terrific.
As Sean Williams said,
Don is a refreshing blend of theory and practicality when it comes to demystifying what seems to remain one of the most puzzling questions in the social media and measurement worlds.
At least, Sean said something to that effect, but I can’t find his exact tweet, so let’s assume I’m not misquoting him… too much.
Here are some of the tweets from yesterday’s session:
That’s meant to be “think,” by the way.
The key point that Don, Sean, and a few others were trying to drive home is that ROI is ROI is ROI.
It is not “value,” and it is not “impact.”
Update at 11:42 am: Don just corrected me, saying, “… one could argue ROI is a form of Impact, but Impact is not ROI.”
He’s right, and that’s what I meant, and should have said.
Back to your regular programming.
When we start trying to redefine “ROI,” we are opening a can of worms. Because the C-suite understands ROI as something very specific.
If we’re then going to try to change that definition, it can’t end well.
Focusing on Impact, on the other hand, makes a lot of sense, because here you’re starting out with measurable objectives (tired of that phrase yet?!).
Once you do that, you’re going to track your program(s) to see if they result in those measurable objectives… which should be created with some kind of impact on the business/organization in mind.
Do have a read through the transcript of the #measurePR chat with Don; there are some real nuggets in there.
The conversation was so interesting, that Don agreed to come back for Round 2 of the SM ROI discussion.
So save the date: Sept. 14, 12-1 pm ET.
If it makes life easier for you, you can RSVP for #measurePR with Don, Round 2, on Facebook.
It would be great to get some questions from you, so that we don’t have to repeat everything we discussed yesterday.
Will you send them along, either by leaving a comment below, or by shooting me an email or DM?
Don and I hope to see you there!
Filed under MeasurePR, Measurement, Public Relations, Social Media | Tags: #measurepr, don bartholomew, sean williams, twitterchat | Comments (2)
The MetricsMan Comes To #measurePR
What’s a Twitter chat on measurement without a Metrics Man?
Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.”
Ah, ROI.
If there’s a term that strikes more dread into the hearts of PR pros than the words “Child Catcher” did to those of Caractacus Potts and Truly Scrumptious… well, I haven’t come across it yet.
Whaaa? “Who’s the Child Catcher?”
Consider yourself enlightened.
Homework
While you certainly don’t have to, I think it would be helpful to you (if you’re planning on attending the chat) to read up on some of Don’s writings, particularly his post on social media ROI angst.
Here he says, among other things:
Point Number One: As a practical matter, the majority of social business efforts will not result in true ROI (in the short term).
In fact, I would guess far less than half will. Maybe less than 10%. But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.
It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. It is difficult and expensive to attribute financial value to these areas.
To use the old saying – the ROI on these sorts of ROI efforts is not good. Traditional public relations, branding and reputation programs suffer from some of the same challenges.
So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher, it actually sounds a little too high to me. I wonder how respondents were thinking about and defining ROI.
Now, there’s a lot more there, so instead of getting discouraged by the bold type, go read the whole thing.
Also check out Olivier Blanchard’s excellent post and presentation on social media ROI for associations & non-profits.
Ready? Warmed up?
Excellent.
See you on Tuesday, then. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! 12-1 pm ET; use #measurePR to join/participate in the conversation.
And if you have questions you’d like Don to field, do shoot them to me via email or Twitter (DM) ahead of time, or just leave a comment below.
Image: Kemp Edmonds via Flickr, CC 2.0
Filed under MeasurePR, Measurement, Public Relations, Social Media | Tags: #measurepr, child catcher, don bartholomew, social media ROI | Comment (0)From WTF To KPI: PR Measurement In Acronyms
A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.
I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.
And I didn’t have to put on fancy clothes or fancy shoes to go do it.
I love webinars!
Here’s the deck, in case you’re interested. Download/embed away.
Couple things
I was hoping to show the Old Spice video titled “Questions” between slides 20 and 21. That’s why the following slide is titled “Answer.”
Also, there are several recaps of the P&G campaign focusing on its results that use W+K’s video case study, but I couldn’t use that either, because the platform we used for the webinar didn’t support video.
So here it is. And the Digital Buzz Blog has an excellent recap of the entire Old Spice social media campaign (which I did pull from, with all the appropriate credits, in my presentation).
I know what you’re thinking.
“Does she have to keep using acronyms in her presentation titles?”
Image: Phil Shirley, Creative Commons
Well… yea, kinda.
If I’m going to grab you by the collar, sit you down and make you pay attention to something as potentially dry and overwhelming as measurement, I better make it fun.
Right?
Hopefully I did.
Ted Nguyen upped the game by recording an audioBoo (WTF?!) of most of the Q&A of the webinar.
Kewl!
So, there you have it.
Whadja think?
Psst: Can you believe how many images you find when you do a search on Flickr for WTF?!
Filed under Measurement, Public Relations, Social Media, Speaking | Tags: audioboo, business value of PR, ted nguyen | Comments (2)Five Productivity Tools for PR Pros
A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.
You see, I’ve been there, done that.
Silent Night
The night was silent. So silent that she could almost hear the dark, as it enveloped her in its belly.
“It’s time,” she heard it whisper.
She turned just a smidgeon, but enough to allow her to press the pillow just a tad closer to her ears in an effort to block out Dark’s unwelcome reminder.
“It’s time,” she heard again, this time more forcefully.
Friggin H, she said to herself, with not a little irritation.
“You can cuss me all you want, but it’s time, and this is the last time I’m going to tell you.”
With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread.
Image: rubyblossom., Creative Commons
To Love Yet Not
OK. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC.
I loved my job and most of the people I worked with. But the weekly commute was tough, there’s no denying that.
When I wasn’t commuting, I worked remotely – much as I do now – so I needed to find ways to connect with my team, which grew rapidly over the years, and keep them motivated… without wasting time.
And that led to the article.
Cha-cha-change
Of course, things have changed a lot in just a few years. We have so many more tools at our disposal that we’re spoiled for choice.
Here are five productivity tools I really like; a couple that I included in the aforementioned article, and a couple more. If you haven’t tried them yet, have a go.
1. Tungle
I’ve said it before and I’ll say it again, I love Tungle. When people use it instead of email to schedule meetings, it really saves time.
I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it).
Check it out and I’m pretty sure you’ll become a fan.
2. Plaxo: contacts, calendar and e-cards
As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself.
Its strength, to me, lies in its original offering, the “universal” address book which allows you to keep your contacts current even if you switch jobs, i.e. email services, and so on.
Now they’re offering a direct sync with Google (beta) if you’re a premium user (read, give them money, currently just under US $60 a year).
I am, which means I can keep my contacts current in both places, which will be useful should I ever stop using Google Contacts. GC also syncs with my BlackBerry, which means I really do have my contacts at my fingertips (I don’t know why Plaxo still doesn’t have a way to sync with BlackBerry’s directly).
These are great time savers – remember when you had to export your contacts as a .CSV file, import them, snore…?
The other thing I really like about Plaxo’s offerings are its ecards. I use them all the time to schedule and send mostly birthday greetings to my friends, family and business contacts, which is another way of networking with a twist.
This was one of the reasons I signed up for Plaxo’s premium service some years ago.
I figured the resulting selection of additional ecards (you’re limited in your selection if you use the free service) would more than offset what I would otherwise pay to actually buy a card, mail it to someone, etc.
I also now use Plaxo to make and send our own holiday cards, which has cut down significantly on holiday postage.
Yes, I send a lot of cards.
I don’t like their default settings, which make your card “social” (i.e. anyone in the recipient’s Plaxo network can see it) v. private (which is what I always select).
It is also nuts that Plaxo itself doesn’t know when I’ve already scheduled ecards and keeps emailing me reminders about various birthdays, etc., coming up.
But that aside, the ecards are cool.
3. Boomerang for Gmail
This is something I’ve just started using and I really like it. Essentially, Boomerang for Gmail lets you draft and schedule emails to be sent at a particular time.
This is an excellent way of ripping through your work when you’re on a roll, yet not scaring people into thinking you’re a sleepless work demon when they receive emails from you at 2:43 am.
You can also decide when you want to respond to email by telling Boomerang when you want to “receive” it, i.e. read something that’s already come into your inbox.
I’m not quite sure how useful this is since, if I’ve already read it, chances are I’ve already decided whether or not I’m going to reply to it, whether it’s spam, or whether I label/star it, etc.
But I’ll go with the flow.
Right now, BfG is in beta, which means you have to sign up for an invite code either via Baydin’s website or request one via Twitter, and be patient as they work through bugs. Don’t say I didn’t warn you.
When I did this, I got my invite code in a couple of days. I tested it almost immediately and after a couple of missteps – I had a pop-up blocker that I needed to disable – it worked perfectly.
Note: if you look at your draft after you have saved and scheduled it, it will NOT work. So don’t do that.
Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO.
Nice!
4. Toggl
If you need to track your time for your clients or projects, want to move up from a basic spreadsheet but don’t want to lay out a lot of cashola, try Toggl.
It’s easy, free (up to a point) and lets you track multiple projects, clients, etc., including those that are billable and those that are not.
Even if you don’t have to track your time, it’s still a good exercise to undertake. Doing so lets us see how we spend our time… assuming we are disciplined and truthful about it.
And this can help when negotiating or renegotiating client agreements (or when you need to push back on a client who’s demanding too much, though we all know we NEVER do that).
Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media.
Plus, you’ll have an answer for when someone asks you, “Just how much time DO you spend on Twitter?”
5. Google Docs
Another of my fave G-suite applications, because it lets me share and update documents in real time with as many people who need to be involved, without the pain that inevitably comes with people emailing each other different versions of a document that you have to keep saving and re-saving.
5. Evernote
I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.
This could be something I plan to send to a client, a cool blog post I want to use in a Weekly Roundup, or just something neat I have no idea what to do with at the moment, but I know I’ll want to come back to.
If you use Seesmic, you can also save items from your Twitter and Facebook streams.
I don’t. Hmpfh.
I realize this is a bit of a Google-heavy list, but many of the folks I know depend on the suite for their work (and more).
And if you don’t, hopefully you will find at least a couple of these useful in your daily work and play.
What productivity tools do you use frequently? Will you share below?
Business Bootcamp for PR Pros: Network With a Twist
On networking for business
We see, hear, read ad nauseam about how we should network to grow our businesses.
Image: USACE Europe District, Creative Commons
Too often, though, I think people take that to mean going to innumerable tweetups, happy hours and the ilk. I’ve lost count of the number of people I’ve seen over-commit themselves to multiple networking events on the same night.
The end result is usually that they’re tired, over-extend themselves which they later regret, and sometimes do things they later feel sheepish about.
I, by the way, NEVER do things I later feel sheepish about.
I embrace my sheepishness from the get-go.
At any rate, I think networking events and tweetups are great.
I go to those that I can (I went to one last night and had a great time) but, frankly, I am a no-show at several more.
I know what you’re thinking. “She’s anti-social!”
Not at all.
And those of you who’ve met me know this. It’s not that I don’t want to meet new people—I love meeting new people.
I just recognize that there is a threshold beyond which some events are not productive for me, personally or professionally.
And if I’m not feeling my best at these events, you’re not going enjoy meeting or talking to me either.
See? Quite logical.
Networking with a twist
Outside of the gazillion networking events our calendars get crammed with—and there are some terrific ones out there—here are three ways to network with a twist that will grow your business.
I’ve experienced all of these at one point or another in my career, and again in rapid succession this past week.
I was so taken aback by how this “twisty networking thing” really works, that I went “Whoa!”
My dog, who knows exactly how to keep me in line, said, “Whatever, you’re not that special,” rolled over and went back to sleep.
Thanks a bunch, Suzy.
So I wanted to share. ’Cos I am like this only (a genius Indian saying we can all thank Channel V for).
1. Stay on the recruiter radar.
Usually we don’t think of recruiters as possible clients or as part of our business development process.
This is pretty stupid because good recruiters are some of the most connected people in the industry. They have to be. Their livelihood depends on it.
I’ve come across my share of bad recruiters, but the good ones are like gold.
Why? They understand the importance of networking and paying it forward and usually have memories longer than elephants.
When you make a good impression on them, they remember you.
Sometimes they have project-based work come their way – and don’t you want them thinking of you when it does? Or, they leave their recruitment firms and end up sourcing new hires for a new firm.
Helloo!! That often includes consultants and independent practitioners.
So: If you had a good rapport with them, connect on LinkedIn, Twitter and any other social networks where it makes sense. Make sure your profile stays up to date and “feed” your profile with your Twitter feed, blog posts, presentations, etc.
I believe this is particularly important for LinkedIn, though I think you should do a periodic sweep of all your networks, to make sure the information about you is up to date.
Be of help if they approach you for a search they are conducting. Connect them with someone you feel confident recommending.
One day – and I can’t tell you when, but I can tell you that it will happen – they will come back to you with a project that’s right up your alley and bingo! You have a new client.
2. A the LinkedIn Q & A.
There are a couple ways of doing this (possibly more, but these are two I’ve seen).
The first
is to join a group and mine its discussion forums, contributing thoughtfully when you can… and I don’t mean plugging your blog posts with scant regard to how spammy that might seem.
The second
is to set up an RSS feed for questions related to your area of expertise that are being asked on LinkedIn (and as you probably know, you can get alerts for your group updates, as in the first option above, sent to your email as well).
Just select “Answers” in the drop-down menu to the left of the search box, find the topics you’re interested in, and then click on the RSS option, as at left.
Yes, you will invariably find some that make you grit your teeth and wonder why so-and-so-with-usually-a-quote-unquote-decade-or-two-of-experience-or-so-they-say is asking something so basic you wonder whether she even understands what the dictionary definition of “expert” is.
But maybe there’s an educational opportunity here that could result in social karma down the road.
If you find what you think are really silly questions, though, ignore them, as well as the questions that are thinly veiled attempts at getting free consulting advice.
But those that are genuine requests for advice or sincere attempts to learn more? Go for ’em.
Just make sure you’re really adding value to the discussion at hand.
Bonus tip: if you find that 23 other people have already beaten you to the punch, don’t bother, unless you really have something original to say. Stay alert for the next opportunity and get in there as quickly as you can.
3. Be a volunteer leader.
Now you’re thinking, “Hang on. There’s nothing new about that. Isn’t business development and building their network the main reasons people volunteer with an association in the first place?”
Maybe, but it wasn’t for me. Every time I’ve gotten involved as a volunteer with an association, I’ve done it because I really enjoy the service aspect of it.
(That’s me at an IABC/DC Metro event with @amylizmartin and @SunainaTweets.)
What’s important is to really do stuff. Not just show up.
When you’re active and entrepreneurial in your voluntary leadership role, something funny starts happening.
Your colleagues on your board…
give you unsolicited recommendations.
People you’ve never heard of…
reach out to you because they recognize your commitment to the profession.
New business leads…
are forwarded to you from listservs you ordinarily wouldn’t have access to—and sometimes they’re even followed up by personal introductions made for you.
Why?
Because they’ve seen you in action.
They’ve seen your leadership style and your ability to manage an often far-too-large team.
They’ve seen how you handle conflict, and whether or not you try to come up with solutions.
They’ve experienced whether or not you really encourage creativity (regardless of what your resume says), whether you’re willing to say “no” diplomatically when the need arises, and whether you’re willing to give credit where credit is due.
All. These. Are. Things. Clients. Look. For. In. Their. External. Partners.
The key to all of this, of course, is to keep it real.
Be nice to people. Don’t indulge in SSP (shameless self-promotion). Make and maintain good relationships without expecting anything in return.
It will surprise you how quickly you come full circle.
Those are just three subtle ways of giving a new dimension to networking that will keep your business development funnel open and build your client base.
What has worked for you? Do share, I’d love to know.
Filed under Business, Networking, Public Relations | Tags: business development, networking with a twist | Comments (9)In PR, a Good Roadie Goes a Long Way
A night out
A couple of weeks ago, we went to see a live show at one of our favorite spots around Dallas. We like it because the atmosphere is a little laid back and the bands that they book are pretty solid.
This night was no exception – the music was interesting and the overall performance was enjoyable.
At least, the part of the performance that we caught.
You see, the sound levels were just WAY OFF.
Even though we watched one of the band members “test” their levels to a point that was satisfactory (to them); and even though they asked for some corrections on their levels during the show… they never quite made it work.
In fact, the more they fussed around with it all, the worse it got.
It’s not like they were holding their microphones upside down (yes… upside down)…
But the sound quality was so bad, we ended up leaving after four songs… and we weren’t the only ones leaving.
Here’s the thing, PR pros.
We don’t work around with sound levels or do mic-checks before a show.
But we do serve the “roadie” role from time to time by providing support for a “featured act.”
This could come in the form of making copies for a client presentation; getting an editorial calendar for a pitch; or even physically cutting and pasting a news article to make it look nice for a client that may not have access to the piece itself.
These “little” things go an exceedingly long way when done right.
Truly.
Because if any of those “little” things come out sloppy, EVERYONE in your team (top to bottom) looks sloppy.
And you lose trust. Rightfully so.
Would YOU trust your money; your time; your IDENTITY with a team that can’t handle being a “roadie” from time to time…?
Roadies make shows happen.
Plain and simple. Doesn’t matter how great your music is.
If you don’t have someone handling your equipment, levels, lights, etc. correctly, you’re only prepping for a bad show.
Image: Mike Schmid, Creative Commons
With more than 14 years of public relations experience, Narciso Tovar is president and founder of Big Noise Communications, that runs on Method + Moxie. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter.
Measurement Smarts… Or Mata Hari?
Are we smart about measurement… or unwittingly being Mata Hari?
Image: Bob Bobster, Creative Commons
Yesterday’s #measurePR chat was VERY interesting.
Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.
Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already excellent.
You can, however, view and/or download the transcript of #measurePR with Philip Sheldrake, if you’d like.
What I couldn’t stop thinking about, after we ended the chat, was how clueless we PR pros are when it comes to actually understanding the motions that lie behind various tracking mechanisms.
As Philip puts it:
“The simple fact is, the vast majority of PR practitioners have next to no idea how the Internet or the Web function (yes, they are different), and therefore have equally little comprehension of how the social monitoring and analytics services they are being sold may compromise their reputation amongst consumers and all stakeholders when, inevitably, the digital shit hits the digital fan.”
The Wall Street Journal did a terrific job recently with a series called “What They Know,” which “documents the new, cutting-edge uses of [this] Internet-tracking technology.”
Even if you’re not a subscriber, you should be able to look at the report online if you follow the link above.
And if you haven’t already read the report, be warned – it might frighten you.
“But we’re not advertisers”
No, we’re not. But what about the solutions we use, that use tracking methodology, to measure the success (or failure) of our outreach and campaigns?
What about when we partner with media outlets for campaign promotions?
What about the nifty plugins we love to play with on our sites and blogs? I have a number of them on here myself, such as the Apture toolbar and the LinkWithin widget.
Yes, I really like what they do for my blog, but what are they doing for/to you?
Do we really know understand they work, other than the pretty charts and graphs that can be served up to us on like a smorgasbord for the metric-addicted?
Image: Richard Hemmer, Creative Commons
Clearly, I’m not intentionally putting anything on here that I think would endanger your privacy.
And I, personally, have never and will never use data collected online to sell you something, or put you on some list that you didn’t opt in for.
I make that clear on my website, but I should check back with my site designer to make sure it’s up to date, and I have to make that clearer on my blog. Two to-dos for me already.
Do we really know?
Are we unknowingly selling our clients or organizations a load of cookie-crap?
And what happens if we are?
And what happens when they find out?
And what… and what… and what?!
Maybe they’re all perfectly innocent. But we should know.
I was so struck by Philip’s thought-provoking writings and the discussion that I chewed up Joe Hackman‘s ear with much of the same shortly after we ended the chat (Joe and I had planned to talk any way, but I bet he didn’t expect this).
As an IT guy-gone-social, he completely got where I was coming from. We didn’t resolve anything, but I expect much more discussion with Joe, Philip and hopefully many others on the topic.
Now, I don’t think all tracking is bad.
But we’ve got to know how it’s being done and whether or not it’s something we’d buy into if the shoe were on the other foot.
If you already know more than I do – and I suspect there are many of you who do – will you share your thoughts and resources below?
More on privacy:
- Privacy subtleties of Gmail, from Brad Templeton (not a brand-new article, but still worth a read)
- Using the Internet safely, from Privacy Rights Clearinghouse
Influence: From BS to Best Practice
I “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.
Who’s Philip Sheldrake?
According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”
You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.
He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become more effective and efficient in their proactive and reactive interaction.
“He helps organizations sustain this advantage by identifying appropriate performance measures facilitated by the new marketing technologies, and integrating these into the organization’s business performance management scorecard.
“Philip founded and leads the Influence Scorecard™ initiative, attracting the involvement of US thought leaders such as Katie Paine and Ted Shelton, established the PR industry’s first foray into Web 3.0 with the foundation of the work on the PR Ontology For Feelings About Things.”
Ethics in measurement
One of the discussion points that rears its head frequently during the chat is the efficacy of several of the social media monitoring tools out there.
It usually starts off with someone mentioning or questioning AVE (ad value equivalency) which most of us recoil from like the Energizer bunny on steroids.
That usually leads to someone debating how good (or bad) the latest social media “measurement” tool is.
And, frankly, most of them are ridiculously bad, but they’re couched in pretty graphics and some form of endorsement from social media “gurus,” so they get breathlessly circulated around the Interwebs.
Pretty and easy? Maybe.
But is it ethical
for companies to come up with these tools to make a buck, regardless of whether they’re sound or not?
I don’t think so, and that was one of the points I raised when I talked about measuring social media value the WIIFM way.
I think it was during one such discussion, that Philip sent me the following tweet:
I thought this would be a great topic for the chat, so that’s what we’ll be focusing on tomorrow.
If you can, do go through this excellent presentation from Philip on influence. It won’t take long and it will help set the stage for tomorrow’s discussion.
And I’d also recommend you read his post on browser history and unethical social media metrics.
See you then!
Filed under MeasurePR, Measurement, Public Relations, Social Media | Tags: #measurepr, ethics in measurement, influence, philip sheldrake, PR measurement | Comments (2)A Dog, A Man And Crocodile Tears
‘Nuff said.
MeasurePR: The Thud Heard Around The Interwebs
A thud for chucks and chicklets
This week’s #measurePR chat was a riot.
The day started (for me, in Alaska), with finding that the oh-so-awesome Lee Odden mentioned the chat as one of the top (in his opinion) Twitter chat for marketing and PR chucks and chicklets.
OK, he didn’t say C&C. That’s all me.
I thought it would be more fun than saying “marketing/PR/SM professionals of all shapes, sizes, hues and gastronomic proclivities.”
Though now that I read that last bit back, that seems pretty cool too.
I know. Whatever.
So anyway. Here I am, looking at the gorgeous mountains I can see from my hotel room in Anchorage, catching up with everyone on Twitter, when I notice a spurt of tweets hashtagged #measurePR.
“What just happened?” I says to myself.
“I don’t know. I suppose I’ll have a look.” says Me to I.
“You better make sure they’re not giving away the farm,” says Myself, not to be outdone.
So Me, Myself and I looked at what was going on, and found Lee’s post with 5 tips on Twitter chats plus 8 marketing & PR chats to follow.
Wow! Cool!
And then the pressure started building.
What if today’s chat was a bust?
What if there was a surge of new attendees and they all wanted their money back?
What if everyone forgot the Barcelona Principles were adopted before they’ve even had a chance to go from toddler status to teenage angst?
Fortunately
the day continued uneventfully.
And the chat was great; thanks in no small part to Johna Burke of BurrellesLuce who graciously sat in as the featured guest.
Johna is a powerhouse of a practitioner, who has a knack of framing issues in an easy-to-understand way.
And since I started #measurePR, I’ve been trying to ensure that a range of voices belonging to movers and shakers in the field are heard.
This week’s chat didn’t disappoint. Here are a few nuggets from it:
There were many new participants this week, which I was thrilled about. You can read and download the entire transcript of the MeasurePR chat with Johna, if you like.
Go on, don’t be shy.
And do mark your calendars for our next chat, which will be on August 3, 12-1 pm ET.
All you have to do is log on to Twitter shortly before that time and follow/participate in the conversation using the #measurePR hashtag.
And if you have PR measurement-related questions (“What shoes are you wearing today?” doesn’t count), please send them to me via email or a DM.
See ya.
Now I have to go put Myself in her place.
Image: Brajeshwar Oinam, Creative Commons
Filed under MeasurePR, Measurement, Public Relations, Twitter
| Tags: #measurepr, burrellesluce, johna burke, lee odden, PR measurement, thud factor |
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