Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.
Have you ever been to an interview where you don’t have to speak at all, yet are expected to answer whatever the interviewer asks?
Sounds weird? Think again. Because India has been buzzing over the #CoolestInterviewEver, where one of the country’s largest companies wanted you to be “cool” enough to work for them.
Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. Here’s how they said it would work:
- Respond to questions on Twitter: Over a two-week period, participants were to respond to various questions posted on Twitter (this round closed on Feb. 21, btw). One hundred would be selected to participate in the next round, which was …
This week I’ve been in Atlanta speaking at the Solo PR Summit (which was great, btw!). I know I haven’t been writing much lately, and I promise I will start to do that soon. But in the meantime, here’s a super cartoon from Sean Nicholson to kick off your weekend. This one’s for you, Mary Barber (inside joke, I’ll let you in if Mary says “OK”). Have a good one!
Guest Post by Eric Schwartzman
Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.
It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.
Here are the top 3 reasons why social media monitoring has become riskier than ever: