#IceBucketChallenge: Yea or Nay?

August 22nd, 2014 | Shonali Burke | 3 Comments

ALS Ice Bucket ChallengeI know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week!

So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right?

It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Image: slgckgc via Flickr, CC 2.0

1. ALS Ice Bucket Challenge: Who really benefits?

Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

Continue reading »


Will Digital Reach Improve the PR Measurement Drumbeat?

August 1st, 2014 | Shonali Burke | 4 Comments

reaching for the moonDisclosure: Heidi Sullivan, who is featured in this post, works for Cision, which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there.

AVEs rear their ugly head

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs, I feel I’ve said all I have to say about it… but of course, I couldn’t resist.

So I expounded a bit – just a bit, mind you – and as the conversation proceeded, I had cause to scroll up and down the comments. And one that left me absolutely gobsmacked was when someone said it put a monetary value on our work, that is often greater than what we get paid.

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Twitter and Television: A Match Made In Heaven

July 23rd, 2014 | Matt LaCasse | 0 Comments

3412239865_995fa95581_bI have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room.


I have an unhealthy love for, and obsession with, television.

“The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “Justified.” “The Americans.” “Fargo.” “Mad Men.” “Game of Thrones.”

When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. Add sports into the mix, and I’m seriously embarrassed.

A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television.

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics, I was shocked. Continue reading »