The Challenge of Authenticity in Social Networking
How easy is it, really, to be authentic online?
I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online.
She points out, “If you’re you online, you’ll be you offline.”
I tend to agree with this assertion, but her post definitely got me wondering about online identity from a cyberpsychology perspective.
What are we really up against (against ourselves) in the way we behave on social networks?
Image: Erica Hart via Flickr, CC 2.0
Filed under Communication, Erica Holt, Guest Posts, Social Media | Tags: authenticity, being social, erica holt, smarter social networking, Social Media | Comments (46)Four Free Digital Marketing Tools for Non-Profits
These are frugal days, and everyone loves getting and writing about free stuff.
(Wait for it…)
Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.
Instead, here are four completely awesome tools I love that don’t seem to get the attention they deserve.
Image: Brad Stabler via Flickr, CC 2.0
As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems.
I also don’t recommend implementing tools willy-nilly because they are free.
Filed under Erica Holt, Marketing, Public Relations, Resources, Social Media | Tags: adwords, digital, erica holt, google, mobile marketing, nonprofits | Comments (10)How Google Insights Can End A Year-End Blogging Rut
This is part of the Blogging for Grasshoppers series
Not overdrive, but under-drive
What can I say? It’s getting near the end of the year, and I’m feeling a bit, um, drained. Are you?
If your creativity levels are on under-drive like mine right now, you might need a hand coming up with ideas for your next blog post.
Image: Lachlan Hardy via Flickr, Creative Commons
Wouldn’t it be nice, for example, to get some audience-driven ideas without having to ask? Or to know what time of year your audience is interested in topics you cover?
There is a way. So if any one else’s year-end thoughts are temporarily overtaken by holiday overeating, children on airplanes, and general survival, read on.
Filed under Blogging for Grasshoppers, Erica Holt, How To, Public Relations | Tags: blogging, google insights | Comments (6)
