There are a lot of pros and cons about being an independent business owner, but one of the pros is that, if you try to build your business right, you (mostly) get to pick your clients. And that’s really lovely.
Weren’t able to picture it, were you? Ha!
I don’t often write about clients, but today I will. And that’s because it’s such a great blend of profit and purpose, that you should know about it. It’s especially fitting today, as International Women’s Day is tomorrow (and you remember how much fun I had working with Oxfam America on their IWD initiative a few years ago, in fact, you should check out what they’re doing this year too!).
It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years.
Back in 2010, Ms. Katie Paine was our very first guest. Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year.
Happy birthday to us!
Here’s some of what we talked about:
Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. Old. this year. Can you believe it? The baby’s growing up!
January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake, whom I hounded until he agreed to be a guest on the chat.
As always, we had a ton of fun and got some great insights… and it was the first time the chat was curated from halfway across the world (because, as we all know, the U.S. is the epicenter of life. Right? Whaaaa?)
Here’s some of what we chatted about, and Eric had some great one-liners:
On the state of PR and the measurement thereof: Continue reading »