The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.
Here’s some of what we talked about:
On the biggest changes Heidi’s seen in PR thus far:
A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint: social) #measurepr
I know you’re expecting your Monday roundup today. Sorry! Also, sorry for not being here last week, stuff happened, and…
… you don’t really want to know the rest, do you?
Besides! We’re back! What else matters?!
What matters is this.
Today is my client Milaap‘s 4th birthday. And while that is definitely a reason for cake, Coldstone Creamery, etc., more than anything it is a reason to celebrate the ways we can collectively make a big impact through small acts. And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today.
Photo of Mahananda, an ex-Devadasi woman entrepreneur, courtesy Milaap
This event, curated by #Milaap4Hope across several social networks, actually started last night – 6:30 am IST but “last night” for us – and will continue all the way through 9 pm ET tonight. There are a ton of events planned, from Google+ Hangouts to Twitter chats, that will encourage a dialog around sustainable giving. I and my SBC colleagues will be there throughout, and we’d love it if you’d join!
Remember how, when we started working with Milaap, I told you about the #HopeProject and the Devadasi women it empowers to break free from the vicious cycle of poverty?
Guest Post by Jen Zingsheim Phillips
The May 6 #MeasurePR chat featured a very special guest—Richard Bagnall, the UK CEO of PRIME Research, and long-time friend of the chat.
Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. Here are some highlights from the discussion:
We kicked off the chat by discussing the upcoming AMEC Summit, which takes place June 11-12, in Amsterdam. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. Measurement without insight is just… data collection, really.
Richard emphasized this in one of his early tweets on the topic:
Insight is about finding the intelligence in the content that can tell me something that matters that I didn’t know already #measurepr #measurepr