Twitter and Television: A Match Made In Heaven

July 23rd, 2014 | Matt LaCasse | 0 Comments

3412239865_995fa95581_bI have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room.

Television.

I have an unhealthy love for, and obsession with, television.

“The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “Justified.” “The Americans.” “Fargo.” “Mad Men.” “Game of Thrones.”

When I stop and think about it, I’m a bit horrified at just how much time I’ve spent watching television. Add sports into the mix, and I’m seriously embarrassed.

A big part of why I enjoy TV so much is the camaraderie I get from tweeting along with the shows as they air. It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television.

So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics, I was shocked. Continue reading »

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Social Media Measurement for Pragmatists

July 16th, 2014 | Guest Contributor | 2 Comments

Social Media Measurement Guest Post by Robert Rosenthal

I like studying results-based information from social media experts. Much of it is fascinating and useful.

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

Image: sean dreilinger via Flickr, CC 2.0

Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.

Continue reading »

Match Makers go Social by Breaking Stereotypes

July 9th, 2014 | Ancita Satija | 5 Comments

Match Makers

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.]

Most of you reading this post have, or will go through, a phase in life where it seems the only goal of your friends, family and strangers is to get you married!

Image: Weddingsforaliving.com via Google, CC 4.0

That’s when you get anti-social, run away or hide from family get-togethers, parties and weddings. People around you suggest uploading your profile to matchmaking sites, so as to find the best fit in a potential life partner. But little do they realize or understand that it’s not just about finding “a suitable boy” (or girl).

Continue reading »

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