Two Twitter Accounts: An Update
I wrote a blog post last year about my decision to keep two Twitter accounts.
I waxed (Un!)lyrical about my thought process in maintaining two accounts, and how the sacrifices in terms of time and effort were worth it.
Then I changed my mind.
You might recall that I had an anonymous “casual” Twitter account and a professional one.
Costa Coffee: Why Isn’t Twitter Brewing?
What, no Twitter?
A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter.
It seemed baffling, and Ray did an excellent job of identifying the benefits of having an official Twitter presence.
It made me think about the largest company in the UK without a Twitter account.
I didn’t specifically check that out, but I’d guess that Costa Coffee is high on the list. Costa is a major high street coffee retailer (and I should add that I love their coffee). Their loyalty program and mailing list work in sync, and they do a good job of keeping me posted with promotions without overwhelming me with emails.
So it was astounding to me that their official Twitter account hadn’t been updated since October of 2008. Costa is on Facebook, however, and their Facebook page has over 175,000 fans and is updated weekly.
So I did the natural thing; I emailed the company.
Two Twitter Accounts: Yea or Nay?
My Twitter experience began over three years ago with an anonymous account.
As time went on, and I started working in the social media industry, I was faced with a conundrum.
I liked my anonymity, but I had to practise what I preached.
So I created a more professional Twitter account, with the intention of making a grand announcement one day.
I had it all planned out; I would tweet my real identity, and all my followers would shift to my professional profile, and all would be right with the world.
But I kept putting it off, and now I don’t think I’m going to do that anymore.
Here’s why:
