6 iPhone Accessories for Almost-Professional Photos/Videos

January 25th, 2012 | Shonali Burke | 43 Comments

I saw a post from Chris Brogan a while back, talking about how it’s ok to not be an expert and, in fact, we shouldn’t wait until we’re experts at something to do it.

Sounds about right to me. After all, I never trained in public relations (fuhgeddabout social media), and my background is in Economics (probably why I like numbers so much) and drama, but I think I’m doing ok.

To me, non-experts doing things very well is one of the beauties not just of our profession, but a gift that the social Web has given to us.

After all, you don’t have to be an “expert” to blog well, to excel at online marketing, to take great photos and/or videos… right?

I don’t know about you, but I’m drawn more to the “non-expert” versions of these things (and so much more), because they have a “realness” (I don’t know if that’s a word, and if it wasn’t, it is now, and it is so much easier to say than verisimilitude) to them that a lot of “expert” content doesn’t.

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12 Tips to Organize and Run a Tweetathon

January 11th, 2012 | Shonali Burke | 126 Comments

Me and my Blue KeyMany of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Photo of me and my Blue Key courtesy Razoo

So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons.

Background

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15 Top iPhone Apps for Work and Play

January 9th, 2012 | Shonali Burke | 28 Comments

my favorite iPhone appsThe other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not.

So I put together a list of my 15 top iPhone apps for you, in case you have been evaluating your own use of apps. Some of these might be new to you, some not, but either way, I hope you find the list helpful.

And this is only for the iPhone, though several are on my iPad as well (but that’s another post), and some of these can be used on Androids and BlackBerrys as well. Most of them are free; I’ll tell you when they’re not.

Communication

1. Skype

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