Social Media Measurement for Pragmatists

July 16th, 2014 | Guest Contributor | 2 Comments

Social Media Measurement Guest Post by Robert Rosenthal

I like studying results-based information from social media experts. Much of it is fascinating and useful.

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art.

Image: sean dreilinger via Flickr, CC 2.0

Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.

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Creative Branding In a Fredericksburg Loo

July 11th, 2014 | Shonali Burke | 2 Comments

eyesight rest stopDoes your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back?


My husband and I celebrated our 15th wedding anniversary on Monday. Thank you, thank you, and yes, everything you can imagine about what it takes to stay married for 15 years is true… and then some!

Scene: Fredericksburg, Va.

We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Off we went to Fredericksburg, Virginia, with the obligatory stop at a Cracker Barrel along the way (we discovered CB somewhere off the beaten path in Tennessee, during our 10th anniversary road trip, and it’s become a Burke RT Must Do ever since).

Fredericksburg was lovely, and if you are into American/Civil War history, and it is fairly accessible to you, I highly recommend it. We took a trolley tour, saw all sorts of Washington (the founding father, not the District) -related sites, and then hopped into kybecca for a celebratory dinner.

It’s a very neat restaurant; not at all what I expected to find in Fredericksburg, Va. But what caught my fancy more than the great wine, the excellent food, the super service, was how kybecca’s restroom made me exclaim, and then smile, and then keep thinking about how clever it was.

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Match Makers go Social by Breaking Stereotypes

July 9th, 2014 | Ancita Satija | 5 Comments

Match Makers

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.]

Most of you reading this post have, or will go through, a phase in life where it seems the only goal of your friends, family and strangers is to get you married!

Image: via Google, CC 4.0

That’s when you get anti-social, run away or hide from family get-togethers, parties and weddings. People around you suggest uploading your profile to matchmaking sites, so as to find the best fit in a potential life partner. But little do they realize or understand that it’s not just about finding “a suitable boy” (or girl).

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