#measurePR: April 17 Transcript and a Big “Thank You”
Seeing as how last Tuesday was my second day at my new job, I wasn’t sure if I’d be able to moderate #measurePR. So I was really grateful when the erstwhile Jen Zingsheim agreed to do so.
Now, it’s not easy to keep a Twitter chat going week after week, or even every other week after every other week.
Schedules change, work happens, life happens, people come and go, chats take a temporary hiatus… it’s tough.
The one thing I wanted to do, when I started #measurePR, was make sure it wasn’t here today and gone tomorrow.
But like I said earlier: it’s not easy; so I particularly take my hat off to the moderators of regular chats, who keep them going week after week, month after month, year after year.
Filed under Measurement, MeasurePR, Shonali Burke | Tags: jen zingsheim, magic genie, measurement wishes, PR measurement, value of a tweet | Comments (3)5 Steps To Set Up Your Measurement Program
Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time.
And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach. Especially if you have a small budget and don’t have access to fancy dashboards, then this might be helpful (and even if you do, it might still be helpful).
Before getting to that, though, I have a few don’ts:
Don’t
- get caught up in shiny new measurement tools. Because then you start trying to measure the tools, and not what you should be focusing on.
- get stuck just counting Twitter followers, Facebook fans, media impressions, yada yada. Note I said “just counting.”
- go crazy trying to find the one-size-fits-all measurement solution… because it doesn’t exist.
#measurePR: Is It Ever Okay Not to Measure?
Jen Zingsheim, who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents!
The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”
We kicked off the discussion by examining a post by Mark Schaefer. In that post, Schaefer argues that there is an “anti-measurement bias” creeping up online. I wondered who agreed with this statement—is it truly a bias or is it just a lack of desire to do the hard work of measurement (I guess we could call that laziness)?
- Shonali said it almost seemed like it’s the opposite, with the way vendors and scores keep popping up.
- John Trader noted that we are entering the “justification” era for social media, and measurement is a part of that, pointing out:
