PR vs. Journalism: Why Rivalry Hurts Both
While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.
What it didn’t tell me was that in attempting to “end” a decades, if not centuries, old rivalry, is that it would make every public relations pro look like an immature jerk.
For a very long time, public relations has used the media to tell the story of its clients. That’s changed a bit in recent years, thanks to the Internet, but that fact still holds true.
What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. Continue reading »
Do You Have a Stake In The Personal Data Market?
I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change, due to new “personal data vault and brokerage” companies like Personal.com.
In pursuit of something called (by the author) a “Federated Identity” for all Internet users, these online services allow users to control the data they share with businesses about their spending and surfing habits without piling on usernames and passwords.
Sounds like exactly what we all need so far: less fear of sharing the wrong thing with the wrong entity or leaving a data trail behind when you think you’re anonymous.
But Personal.com takes their service a step further: not only can you control your data, you can sell it.
2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?
My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal.
Image: Maggie Hannan via Flickr, CC 2.0
Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London.
A few weeks ago, Professor Crystal turned up in Malta.
The subject of one of his talks was “Internet Linguistics.”
