Monday Roundup: Context

July 21st, 2014 | Shonali Burke | 2 Comments

Context The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.

Image: Cher Amio via Flickr, CC 2.0

1. Headline Clickbait: PR Science or PR Fail?

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Kevin Dugan examines why accurate headlines are still the best bet for establishing an ongoing connection with your audience.

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Monday Roundup: Campaigns

July 14th, 2014 | Shonali Burke | 3 Comments

Campaigns Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

Image: Paul Townsend via Flickr, CC 2.0 

1. Everything You Need to Know to Run a Successful SMS Marketing Campaign

Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

2. 12 B2B Content Marketing Examples and Case Studies for 2014

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Monday Roundup: Support

June 30th, 2014 | Shonali Burke | 2 Comments

SupportWhether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

This week’s roundup features seven posts from around the web that focus on support.

Image: Lotus Carroll via Flickr, CC 2.0 

1. We All Need a Team. Who’s on Yours?

Why:  Surrounding yourself with a team is helpful even if you’re not an entrepreneur. Heather Whaling shares a personal story on how the right team can provide support under dire circumstances.

2. Just Because You Can Doesn’t Mean You Should 

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