Monday Roundup: Blogging

July 28th, 2014 | Shonali Burke | 0 Comments

bloggingBlogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!).

So this week, the roundup features seven posts from around the web that focus on blogging. Enjoy!

Image: Mike Licht via Flickr, CC 2.0

1. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help

Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog. This is a great read even though the webinar is over (sniff).

2. The Medium Is the Method

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8 Resources and 3 Tips for PR Job Seekers

July 25th, 2014 | Shonali Burke | 6 Comments

red ruby slippers worn by Judy Garland in "The Wizard of Oz"I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain), to see if I can pay it forward a bit.

This young woman is in need of some resume/interview coaching. The folks she’d found so far were either ineffective, or too expensive, or both. So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love.

Those are the original “red ruby slippers” worn by Judy Garland in “The Wizard of Oz.” I got a pic!

I then did what I always do when I need to find out something: I turned to social media.

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Monday Roundup: Context

July 21st, 2014 | Shonali Burke | 2 Comments

Context The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.

Image: Cher Amio via Flickr, CC 2.0

1. Headline Clickbait: PR Science or PR Fail?

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Kevin Dugan examines why accurate headlines are still the best bet for establishing an ongoing connection with your audience.

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