Monday Roundup: Success

March 31st, 2014 | Shonali Burke | 7 Comments

SuccessGood morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” If you’re here, please find me and say “hello!”

Image: Julie Rybarczyk via Flickr, CC 2.0

No matter our line of work, we all have one common goal: to succeed. No matter how much we hear it’s important to fail (which it is), and failure makes us stronger (hopefully), success is just much nicer. Friday I spoke at the Convergence in Communications Conference, and Evan Burfield of 1776 got a big laugh when he said, “Let’s face it, failure sucks.”

So this week’s roundup features seven posts from around the web that focus on success.

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Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

March 26th, 2014 | Guest Contributor | 5 Comments

Pyramid of ArtGuest Post by Alicia Lawrence

Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Image courtesy Alicia Lawrence, used with permission

Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.

Before we get our hands dirty in digital paint…

Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

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Monday Roundup: Trust

March 24th, 2014 | Shonali Burke | 0 Comments

TrustHappy Monday! Did you have a good weekend?

Image: Maria Ly via Flickr, CC 2.0

If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust.

1. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You

Why: In this guest post for Shelly Kramer‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. And guess what? They’re not that trusting.

2. Marketing For Small Businesses: There Is Strength In Numbers

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