Good morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” If you’re here, please find me and say “hello!”
No matter our line of work, we all have one common goal: to succeed. No matter how much we hear it’s important to fail (which it is), and failure makes us stronger (hopefully), success is just much nicer. Friday I spoke at the Convergence in Communications Conference, and Evan Burfield of 1776 got a big laugh when he said, “Let’s face it, failure sucks.”
So this week’s roundup features seven posts from around the web that focus on success.
Guest Post by Alicia Lawrence
Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.
Image courtesy Alicia Lawrence, used with permission
Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.
Before we get our hands dirty in digital paint…
Let’s look at some of the basic terms you’ll hear when it comes to creative web content.
If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust.