The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.
Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Kevin Dugan examines why accurate headlines are still the best bet for establishing an ongoing connection with your audience.
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.
Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.
This week’s roundup features seven posts from around the web that focus on support.
Why: Surrounding yourself with a team is helpful even if you’re not an entrepreneur. Heather Whaling shares a personal story on how the right team can provide support under dire circumstances.