Finding Keywords: The First Step to Blogging Success

May 2nd, 2013 | Guest Contributor | 27 Comments

I’ve been a web marketer for a long, long time. Having built my first web site (DVD Verdict) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Finding keywords is one of the most important (and most overlooked) aspects of web marketing. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day.

Today, I want to help you find the right keywords. Let’s dig right in.

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Filed under Blogging, Communication, Guest Posts, How To, Marketing, Resources | Tags: finding keywords, Google AdWords, Google Analytics, Google Trends, Google Webmaster Tools, SEO, web marketing | Comments (27)

18 Tweetable Twitter Tips for Newbies

March 18th, 2013 | Shonali Burke | 47 Comments

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?

So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with, and use smartly, a social network I still love.

And I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”). So if you particularly like some, perhaps you wouldn’t mind sharing?

1. Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). <tweet this>

2. Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). <tweet this>

Filed under How To, Shonali Burke, Social Media, Twitter | Tags: twitter tips for newbies, using twitter smartly | Comments (47)

How My Guinea Pigs Became Famous Guest Bloggers

September 14th, 2012 | Guest Contributor | 27 Comments

Guest post by Jessica Torres

A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy.

Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so.

I never knew it would one day receive over 13.5K pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!)

Here is how I made Cavy Savvy a success, and how you can apply some of these techniques to your blog.

Research the supply and demand regarding your topic