Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

March 26th, 2014 | Guest Contributor | 5 Comments

Pyramid of ArtGuest Post by Alicia Lawrence

Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Image courtesy Alicia Lawrence, used with permission

Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.

Before we get our hands dirty in digital paint…

Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

Continue reading »

email

How To Use Twitter For PR

June 21st, 2013 | Shonali Burke | 14 Comments

the Twitter ecosystemWhen I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Image: TheNextWeb via Flickr, CC 2.0

Where Twitter for PR usually begins… and ends

It’s not that people are not already using Twitter for PR. They are; in fact, it’s one of the favorite tools in journalist toolboxes, therefore it’s one of the favorite tools in the toolboxes of PR pros.

Continue reading »

Finding Keywords: The First Step to Blogging Success

May 2nd, 2013 | Guest Contributor | 29 Comments

Keywords Guest post by Sean McGinnis

I’ve been a web marketer for a long, long time. Having built my first web site (DVD Verdict) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Finding keywords is one of the most important (and most overlooked) aspects of web marketing. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day.

Today, I want to help you find the right keywords. Let’s dig right in.

Continue reading »

map