When I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?
So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.
Where Twitter for PR usually begins… and ends
It’s not that people are not already using Twitter for PR. They are; in fact, it’s one of the favorite tools in journalist toolboxes, therefore it’s one of the favorite tools in the toolboxes of PR pros.
Guest post by Sean McGinnis
I’ve been a web marketer for a long, long time. Having built my first web site (DVD Verdict) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.
Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.
Finding keywords is one of the most important (and most overlooked) aspects of web marketing. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day.
Today, I want to help you find the right keywords. Let’s dig right in.
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?
So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with, and use smartly, a social network I still love.
And I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”). So if you particularly like some, perhaps you wouldn’t mind sharing?
1. Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). <tweet this>
2. Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). <tweet this>