Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants

May 21st, 2014 | Guest Contributor | 0 Comments

pyramid of artGreat visuals can enhance your articles. We’ve already covered the basics. Now, let’s take your art to the next level.

Guest Post by Alicia Lawrence

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics.

To create a great infographic, not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Not all infographics tell a story, some may just be a list, but they usually all try to solve a problem or answer a question.

You don’t have to be an Adobe master to create an infographic. There are plenty of online tools tailored to making infographics, such as: Infogr.am, Visual.ly, and Piktochart. While most infographics tend to be long, in my experience, shorter infographics (or just simple graphics) are embedded by others more often.

Continue reading »


Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

March 26th, 2014 | Guest Contributor | 7 Comments

Pyramid of ArtGuest Post by Alicia Lawrence

Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals.

Image courtesy Alicia Lawrence, used with permission

Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics.

Before we get our hands dirty in digital paint…

Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

Continue reading »

How To Use Twitter For PR

June 21st, 2013 | Shonali Burke | 14 Comments

the Twitter ecosystemWhen I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Image: TheNextWeb via Flickr, CC 2.0

Where Twitter for PR usually begins… and ends

It’s not that people are not already using Twitter for PR. They are; in fact, it’s one of the favorite tools in journalist toolboxes, therefore it’s one of the favorite tools in the toolboxes of PR pros.

Continue reading »