#measurePR Recap: Chatting with Heidi Sullivan

August 20th, 2014 | Shonali Burke | 5 Comments

Heidi SullivanDisclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Here’s some of what we talked about:

On the biggest changes Heidi’s seen in PR thus far:

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Monday Roundup: Attitude

August 18th, 2014 | Shonali Burke | 2 Comments

Attitude Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

Image: aussiegall via Flickr, CC 2.0

1. The Collaborative Economy is for Business to Business

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend.

2. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

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Happy Birthday, India

August 15th, 2014 | Shonali Burke | 0 Comments

It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now.

However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate.

This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four).

So: happy birthday, India. May you prosper for centuries to come.

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