8 Resources and 3 Tips for PR Job Seekers

July 25th, 2014 | Shonali Burke | 4 Comments

red ruby slippers worn by Judy Garland in "The Wizard of Oz"I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain), to see if I can pay it forward a bit.

This young woman is in need of some resume/interview coaching. The folks she’d found so far were either ineffective, or too expensive, or both. So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love.

Those are the original “red ruby slippers” worn by Judy Garland in “The Wizard of Oz.” I got a pic!

I then did what I always do when I need to find out something: I turned to social media.

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Monday Roundup: Context

July 21st, 2014 | Shonali Burke | 2 Comments

Context The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.

Image: Cher Amio via Flickr, CC 2.0

1. Headline Clickbait: PR Science or PR Fail?

Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall message and credibility. Kevin Dugan examines why accurate headlines are still the best bet for establishing an ongoing connection with your audience.

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15 Blog Headlines That Don’t Suck

July 18th, 2014 | Shonali Burke | 17 Comments

Suzy Q rolling in the grassI confess.

If you came here looking for 15 blog headlines that don’t suck… you were sucked in.

By a blog headline that didn’t suck!

“Find ways to get people to your blog!”

“Draw your audience in!”

Make sure your headline doesn’t suck!”

How many times have we heard all that?

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