#IceBucketChallenge: Yea or Nay?

August 22nd, 2014 | Shonali Burke | 3 Comments

ALS Ice Bucket ChallengeI know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week!

So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right?

It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon.

Image: slgckgc via Flickr, CC 2.0

1. ALS Ice Bucket Challenge: Who really benefits?

Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference? Mark Schaefer offers his video response.

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#measurePR Recap: Chatting with Heidi Sullivan

August 20th, 2014 | Shonali Burke | 5 Comments

Heidi SullivanDisclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well.

Here’s some of what we talked about:

On the biggest changes Heidi’s seen in PR thus far:

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Monday Roundup: Attitude

August 18th, 2014 | Shonali Burke | 2 Comments

Attitude Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

Image: aussiegall via Flickr, CC 2.0

1. The Collaborative Economy is for Business to Business

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend.

2. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

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