Why Customers Are Generalizing Your Business
It’s not a good idea to search for a doctor online.
I told my mother that when she asked me to. She agreed. And I began my search.
After three days, I handed over a grand total of two name-and-number pairs. “They had good ratings,” I said, somewhat helplessly. My mother nodded at the strange syllables and locations.
And she still hasn’t called them.
This is what is happening to most of your visitors, buth online and offline.
They discover your name, your shop, or your number somehow. They note your information. And they leave, never to return. Yes, even if you have “good ratings.”
You see, you have this vague idea that you want to be known as “fast,” “smart,” “caring,” or “cutting-edge.” I know because you put it on your business card. Plenty of your customers say you are, too.
Toon Time: Twitter Introductions
Erin Feldman is the marketing communications manager at TouchSystems, a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
On Creativity and Content
Before I go any further, today is India’s Republic Day. To all our Indian/of Indian origin friends and readers, happy Republic Day!
As you think about blogging, whether for personal or business reasons, how much do you mix up your content?
Seriously, please tell me in the comments section, I really want to know.
I’m guilty of thinking about it a lot, but not doing it enough. I love different types of content, and like many people, am attracted to visuals almost as much as – perhaps more so than – written content. Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked.
I love Mark Schaefer’s {growtoons}, Ken Mueller featuring The Social Life of Frank and Linh and get a kick out of Jeff Esposito sharing his pick for cartoon of the day.
