Digital Death, Digital Life
I was going to write rant about the Digital Death campaign, because I find it so narcissistic offensive miserable … well, since I can’t even find a word that adequately sums up the horror nausea incredulity (see what I mean?) it evokes in me, I decided not to.
Instead, I’m going to write about something that decidedly gives me value and, I hope, many of you as well.
Measuring public relations.
More specifically, a quick recap of last week’s chat with Seth Duncan, when we talked about automation in PR measurement, and prior to which he wrote a terrific guest post on the subject.
Filed under MeasurePR, Public Relations, Shonali Burke | Tags: alan chumley, automated media measurement, david phillips, digital death, g'lerts, seth duncan | Comments (2)When #measurePR Became A Campfire
“Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…”
If you were ever a Girl Guide (I was!) or, as they say in America, Girl Scout, that might be a familiar song to you.
I don’t know why Waltzing Matilda (that’s the name of the song) is so closely identified with the Guiding tradition (anyone care to fill me in?).
Frankly, when I was 11 years old, I didn’t think about stuff like that.
Because it’s a great campfire song?
Image: Ville Miettinen via Flickr, CC 2.0 Continue reading »
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: alan chumley, campfire, girl guides, katie paine, priya ramesh, waltzing matilda | Comment (0)Through the PR Looking Glass
Left Right Left Right
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Image: Gisela Giardino via Flickr, CC 2.0
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at the time), for a chat.
Have you read Roald Dahl’s The Witches?
Filed under Public Relations, Shonali Burke | Tags: alan chumley, deirdre breakenridge, elizabeth shea, future of PR, geoff livingston, kami huyse, mary barber, roxane papagiannopoulous, sean williams | Comments (19)
