Social Media: Being Communicators of Change

December 1st, 2010 | Shonali Burke | 7 Comments

Guest post by Alex Talbott

Social media isn’t everything

I’m reminded of this fact when people call me up to talk about how they can (best) use Twitter.

The common denominator between Twitterers and non-Twitterers is usually the knowledge that Twitter exists and that tweets are limited to 140 characters.

At the mention of DMs, RTs and hashtags the phone line goes quiet. There is a lot of educating to be done.

Why do I start on a seemingly negative point? Let’s sit back for a minute or two, look around us, and consider who we’re working with

and how we must act as educators in the subject of social media.

Pumped

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Making The Most Of A Twitter Chat

September 2nd, 2010 | Shonali Burke | 11 Comments

Huddle, huddle, roil and muddle

I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created.

Image: Maria Johnson via Flickr, CC 2.0

It drove me nuts.

The stream moved so quickly, it was really hard to keep up with what was going on. And if there’s one thing I pride myself on, it’s being able to keep up with several things at once or, as the jargonites would put it, “multi-task.”

And if I’m being honest, some of the tweets people shared seemed so puerile, I said to myself, “Do they really work in public relations?”

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