Can Someone Say “Stop”?

October 29th, 2009 | Shonali Burke | 0 Comments

I don’t know how you organize your RSS feeds, but except for the feeds I have set up for client monitoring, mine are in alphabetical order. So my usual M.O. is to check my client feeds, and then go through the rest from A-Z. Some day I might progress to Amy Mengel’s system, but for now, I’m basic like that.

Lately, though, I find myself going to David Murray’s Writing Boots (which, if you don’t read or subscribe to, you should) first. Hardly a new kid on the block, he’s funny, irreverent, often brutal… and always puts a smile on my face. (This guy you’re staring at isn’t him, by the way… as far as I know).

I didn’t know whether to laugh or cry today when I read his latest on IABC’s Film Festival. I’m an association member, heavily involved at the local level (and somewhat involved at the international level). And I’ve found tremendous value in my membership, so far at least (just making that clear, I’m not going to diss IABC here). I’ve found the “IABC family” warm, welcoming and encouraging, for the most part, I truly have, and some of the smartest people I know are committed IABCers at the local, regional or international level.

But if only someone were to make a video like this one…

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The Ragan Experience

May 15th, 2009 | Shonali Burke | 9 Comments

Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.

My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose Ragan recap is absolutely killer), Ann Marie van den Hurk, APR, and Lee Aase among others, catch up with the lovely Angie Jeffrey, APR, Katie “queen” Paine and the amazing Jim Ylisela, and have a fabulous lunch and walk with the effervescent and super-smart Kate Zimmer (see how happy we are?).

The Skinny on the Presentation

The presentation itself went well (I think); I must admit I was tickled by having to move from a breakout room to the main ballroom in order to accommodate all the attendees. I very much hope it was worth their while.

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To ABC or Not, That is the Question

March 10th, 2009 | Shonali Burke | 26 Comments

A couple of weeks ago we started talking about accreditation on Twitter (at least, I did). I serve on IABC’s Accreditation Council so, clearly, think it’s a good thing. I was curious about what others thought, so I asked my networks why they had pursued, or were pursuing, accreditation, and what value they derived from it.

What’s the Value of Accreditation?

The response overwhelmed me, not just by how many there were, but by how strongly people feel about accreditation.

There were a few recurring themes: curiosity as to whether one “measured up,” validation of one’s approach to communications, and value in staying involved with process by being a mentor or grader. On LinkedIn, Mary Hills, ABC, who’s director of marketing for the Council said:

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