Surveys: Essential to the PR Pro’s Toolbox
Guest post by Andi Narvaez
During last week’s #pr20chat, Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.
My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research” university would respond:
The response led to a comment by Justin, who shared that the practice of conducting surveys is not one that PR professionals employ as frequently as they should. Continue reading »
Filed under Guest Posts, Measurement, Public Relations, Social Media | Tags: #pr20chat, andi narvaez, justin goldsborough, research, UMD, using social media for surveys | Comments (6)Scones, Sparkle and Sharing at DC’s First Social Media Breakfast
I attended my first Social Media Club (DC) event yesterday – a “social media breakfast,” which was founded by Bryan Person (read more here) – and the inaugural event of its kind in DC.
Wow – what a great time. First of all, it was sold out (well, it was free, but if you wanted to share in the extremely tasty, hot breakfast, you had to shell out $10, which I think is a deal). Teaism‘s cup was running over, if you’ll pardon the expression, of social media maniacs. And we’re a hungry bunch, in more ways than one, so we were eager listeners when Andi Narvaez, who was running the show, kicked things off.
Speakers Geoff Livingston, Shashi Bellamkonda and Alex Howard were fabulous, as was the organization by Andi and her cohort, Rachel Rule. I had a terrific time being a “head of table,” along with Mike Schaffer – and we were even at the same table, which was great. Among others, I got to meet James Walker, Lorna Webster (all the way from Fredericksburg, Va.), Ashley Settle and catch up with Kim Oser (we were all at the same table).
Though I’d meant to post this much earlier, in a way I’m glad I didn’t get a chance to do so, because I’ve found some terrific recaps of the event, such as in Shashi’s Examiner column and Alex Priest’s excellent writeup.
Filed under Events, Shonali Burke, Social Media | Tags: #smbdc, #smcdc, alex howard, alex priest, andi narvaez, ashley settle, bryan person, geoff livingston, james walker, kim oser, lorna webster, mashable, mike schaffer, mobile, prezi, rachel rule, shashi bellamkonda, social media examiner, teaism, trends | Comments (10)
