Working “The Ant Principle” Of Public Relations

April 15th, 2010 | Narciso Tovar | 0 Comments

PRs: Are you the Grasshopper or the Ant?

When it comes to creating tales that have a good moral lesson to ‘em, Aesop is a fella that almost immediately comes to mind.

He is credited as authoring such fables as The Lion and The Mouse, The Boy Who Cried Wolf and (drum roll please) The Ant and the Grasshopper (also known as The Grasshopper and the Ant or The Grasshopper and the Ants).

The reason I dig The Grasshopper and The Ant is because it provides a strong message about the value of hard work and preparation.

Image: dierken’s Flickrstream, Creative Commons

If you don’t know it, here’s the Reader’s Digest version:

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