Will Digital Reach Improve the PR Measurement Drumbeat?
Estimated Reading Time: 5 minutesCision's new Digital Reach metric adds social sharing to its calculation of the value of online sites and content.
01
Aug 2014
25
Feb 2013
Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)
Estimated Reading Time: 4 minutesRichard Bagnall, chair of AMEC's global social media measurement group, joined the #measurePR Twitter chat on Feb. 19, 2013. This is a recap.
12
Jul 2011
MeasurePR: Why Are AVEs Still Around?
Estimated Reading Time: 3 minutesThe July 5 #measurepr Twitterchat was hosted by Jen Zingsheim and discussed ad value equivalency and summer reading lists.
14
Apr 2011
Bad PR Measurement Gets a Smackdown
Estimated Reading Time: 9 minutesThe April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.