PR and Social Media Measurement: A Bright Outlook
Guest post by Richard Bagnall
Back in 2009, PR measurement professionals were cautious, to say the least.
Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.
And the good news didn’t stop there. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year.
Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. However, whilst the majority of AMEC members said that clients often talk about return on investment, they were struggling with ways to measure it effectively.
Filed under Guest Posts, Measurement, Public Relations, Social Media | Tags: AMEC, barcelona principles, european summit on measurement, IPR, richard bagnall | Comments (3)Sticky PR Measurement: Are We There Yet?
The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA, president & CEO of the Public Relations Society of America (PRSA).
The second part is my take… with the exceedingly original sub-head, “My take.”
Measure me this
How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that?” when working with a client, or trying to get a bump in your department’s budget?
Probably quite often.
At PRSA, we’ve been keenly focused over the past year on re-establishing and enhancing the strategic value of public relations.
Filed under Measurement, Public Relations, Shonali Burke | Tags: barcelona principles, gary mccormick, IPR, nick lucido, nyu, PR measurement, prsa | Comments (9)MeasurePR: The Barcelona Edition
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.
If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:
Filed under Communication, Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, ave, barcelona principles, don bartholomew, katie, neil malcolm, PR measurement, research, sean williams | Comments (7)“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the International Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations.
The most notable outcome of the Summit was the creation of the ‘Barcelona Declaration of Research Principles’. The Principles were debated and voted upon by about 200 delegates representing 33 countries and five global PR and measurement organizations (AMEC, IPR, PRSA, ICCO, The Global Alliance). David Rockland, Ph.D. chaired the debate.
Here are the ‘Barcelona Declaration of Research Principles’:
