The Problem With PR
You know what the problem with PR is?
Most PR pros (and firms).
We in the PR industry have done a poor job of defining and promoting what we do.
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”
Ugh.
Image: marcelinoportfolio‘s Flickr stream, CC 2.0
What good PR actually entails is a lot more.
Filed under Public Relations, Shonali Burke | Tags: beth harte, jeremy pepper, the problem with pr | Comments (46)The Ragan Experience
Last week I had the pleasure of presenting, for the first time ever, at Ragan Communications’ 2009 Corporate Communicators Conference in Chicago. As someone who’s wistfully devoured the CCC brochures every year, this was a big thrill for me.
My session on strategic communications planning took place a week ago today; unfortunately I wasn’t able to stay over and attend the “unconference,” so missed meeting many of the wonderful and smart people I’ve gotten to know on Twitter. I did get to meet Amy Mengel (whose Ragan recap is absolutely killer), Ann Marie van den Hurk, APR, and Lee Aase among others, catch up with the lovely Angie Jeffrey, APR, Katie “queen” Paine and the amazing Jim Ylisela, and have a fabulous lunch and walk with the effervescent and super-smart Kate Zimmer (see how happy we are?).
The Skinny on the Presentation
The presentation itself went well (I think); I must admit I was tickled by having to move from a breakout room to the main ballroom in order to accommodate all the attendees. I very much hope it was worth their while.
Filed under Communication, Measurement, Public Relations, Shonali Burke | Tags: amy mengel, angela jeffrey, ann marie van den hurk, beth harte, bryan person, ccc09, dan keeney, jenna woodul, jim grunig, jim ylisela, kate zimmer, katie paine, lauren vargas, lee aase, les potter, liveworld, Measurement, pr, Public Relations, ragan, strategic communications, strategic planning | Comments (9)Of Job Hunting, Cologne… and Twitter
On April 2, a few friends and I put on the “Dream Team” hats that Ned Lundquist, ABC, bestowed on us some years ago, to help folks “Pimp My Job.”
What on earth is “Pimp My Job,” you ask?
If you subscribe to Ned’s free, weekly “Job of the Week” newsletter, which I sometimes guest-edit, you know what we’re about. But in essence, we’re a group of communicators from near and far who provide advice – sometimes mercilessly – to those brave enough to ask for it. They submit their on-the-job – or job hunting – nightmares to us, and we have at it, maintaining their privacy. Advice is compiled and published in the newsletter. You can read previous PMJs here.
PMJ Meets IABC
