Social Media Metrics: Frameworks Frameoff!

October 4th, 2010 | Shonali Burke | 1 Comment

As you read this, I will likely be wrestling with my hair to get it into some semblance of respectability before I head to the eMetrics Marketing Optimization Summit.

That’s because I’ll be moderating a panel with John Lovett of Web Analytics Demystifed and Seth Duncan of Context Analytics, aptly titled “Social Media Metrics Framework Frameoff.

Note that I am not being paid for this (or to write this post), but I do get a free conference registration that’s valued at USD 2,495.

This is pretty exciting for me.

As a measurement geek, a “metrics framework frameoff” is the smorgasbord of 21st century measurement.

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Time Flies When You’re Having Fun

January 11th, 2010 | Shonali Burke | 11 Comments

Yesterday this blog turned a year old. I’ve actually been doing this – sometimes not at all consistently, but I’ve hung in there – for a year.

Wow!

I do want to share some thoughts on what I’ve been through as a new blogger, as well as call out some people without whom it wouldn’t have been possible, but right now, I’m going to share another milestone.

In four days, I’ll turn 40.

Yup, I thought I’d get a bigger reaction out of you with that one. Time flies when you’re having fun.

I don’t know if I’m killing my future career prospects by revealing my age, but let’s face it, if you know me and/or have been following me, you should’ve figured it out by now.

Plus, this is supposed to be social media and the 21st century, right? “We’re here and we’re ol-der, get used to it” and all that.

I’ll confess, I still get a kick out of it when I’m carded. Who doesn’t like being thought younger than they are, other than, possibly, five-year-olds? But I watched with admiration as Danny Brown pulled together the 12for12K initiative when he turned 40 and figured I could try to do something along those lines.

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Can Social Media Find Darby a Home?

May 11th, 2009 | Shonali Burke | 40 Comments

I love social media and networking. No surprises there. What is especially fascinating to me is their potential to bring together people who are virtually unknown [sic] to each other, and set the stage for something unique, something unintended and, quite possibly, something very, very good.

There are several examples of virtual “strangers” banding together to make a difference; certainly for non-profit organizations and causes, but also in response to personal appeals. Remember Beth Kanter’s birthday fund raising drive which raised thousands of dollars for kids in Cambodia? And how about the British teenager who was literally “saved by Facebook“?

I thought long and hard about doing this, and finally decided that if Chris Brogan can ask you to shave your head for charity (which I applaud, by the way) I can ask you to try to save a life.

Darby’s Story

The late Tom Farrell

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