The Anatomy of the Perfect Pitch
Estimated Reading Time: 7 minutesThe perfect PR pitch might not exist, but you can get pretty darn close. Here are the seven elements of the perfect pitch.
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Mar 2012
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Jun 2011
How Not to Pitch Anyone
Estimated Reading Time: 7 minutesIf you're going to pitch a blogger or the media, reaching out and then withdrawing the pitch/offer is one of the worst things you can do.
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Mar 2011
When Did Professionalism Go Out The Window?
Estimated Reading Time: 3 minutesGini Dietrich examines whether an exchange between a public relations pro and a TechCrunch writer was appropriate, professional and worthy of being reported.