You’re Fired. You’re Hired. It All Works Out.

May 19th, 2011 | Shonali Burke | 24 Comments

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET?

Well, that’s over.

But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.”

Neither of these are (were) paid gigs. Both of them are (were) ego boosts, in the sense that my name would appear in places other than Waxing UnLyrical, thus possibly opening up new audiences and, yes, new clients.

But the main difference between the two, after the initial euphoria of being asked, was that with the one (BNET), I was rapidly sinking into a cesspool of despair. With the other (Socialbrite) I feel light and bubbly, as if all things are possible.

Rewind.

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Want Social Media Evangelizers? Be Social

September 7th, 2010 | Shonali Burke | 0 Comments

Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Who’s in customer service?

I’m not a customer service “professional.”

We all are

But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.

I’ve written before about how customer service can take PR from good to great. Continue reading »

Taking A Bow On BNET

August 31st, 2010 | Shonali Burke | 5 Comments

Exactly a week ago, something really really really good happened to/for me.

Even though I couldn’t officially spill the beans, I had to tell my friends (of course).

They were equally happy for me and, I suspect, a little frustrated that it would take me a week to come clean. This was my Facebook post that day:

A week hence

Now, that day has come, and I can officially tell you…

Today marks my debut as a BNET blogger.

Woo hoo!

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