Guest Post by Jamie Garantziotis
I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha.
As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.
Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week.
You can see some of the great efforts and content shared by the community here.Business, Communication, Guest Posts, Public Relations, Social Media | Tags: branding, community management, controlling your story, cycling, storytelling, video | Comments (23)
Guest post by Donna Vincent Roa
The power of the letter “K” has always fascinated me.
In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.
The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.
“K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.
Business, Guest Posts, Marketing | Tags: branding, donna vincent roa, naming, the letter K | Comments (18)
Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”
I wrote a while back about why I like Post Planner so much as a way to schedule posts to Facebook (have you tried it yet?).
Let me tell you right now that if you haven’t, you should, and that there is a special offer waaay down the post for you.
Yesterday, Josh Parkinson of Go West Social, one of the people behind Post Planner, did something absolutely wonderful for me; so wonderful, that I’m still reeling from his generosity.
They created a white label version of it for me. Free. Forever!Business, Marketing, Resources, Shonali Burke, Social Media | Tags: branding, post planner, scheduling to facebook, Social Media, time management | Comments (40)