Creative Branding In a Fredericksburg Loo

July 11th, 2014 | Shonali Burke | 2 Comments

eyesight rest stopDoes your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back?


My husband and I celebrated our 15th wedding anniversary on Monday. Thank you, thank you, and yes, everything you can imagine about what it takes to stay married for 15 years is true… and then some!

Scene: Fredericksburg, Va.

We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Off we went to Fredericksburg, Virginia, with the obligatory stop at a Cracker Barrel along the way (we discovered CB somewhere off the beaten path in Tennessee, during our 10th anniversary road trip, and it’s become a Burke RT Must Do ever since).

Fredericksburg was lovely, and if you are into American/Civil War history, and it is fairly accessible to you, I highly recommend it. We took a trolley tour, saw all sorts of Washington (the founding father, not the District) -related sites, and then hopped into kybecca for a celebratory dinner.

It’s a very neat restaurant; not at all what I expected to find in Fredericksburg, Va. But what caught my fancy more than the great wine, the excellent food, the super service, was how kybecca’s restroom made me exclaim, and then smile, and then keep thinking about how clever it was.

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Pedal-powered Storytelling

January 23rd, 2012 | Guest Contributor | 23 Comments

Guest Post by Jamie Garantziotis

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha.

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week.

You can see some of the great efforts and content shared by the community here.

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“K” is King in Brand and Company Naming

November 30th, 2011 | Guest Contributor | 22 Comments

K is king

Guest post by Donna Vincent Roa

The power of the letter “K” has always fascinated me.

In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.

The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.

“K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.

Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”

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