Pedal-powered Storytelling

January 23rd, 2012 | Guest Contributor | 23 Comments

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha.

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video) to tell its story.

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week.

You can see some of the great efforts and content shared by the community here.

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Filed under Business, Communication, Guest Posts, Public Relations, Social Media | Tags: branding, community management, controlling your story, cycling, storytelling, video | Comments (23)

“K” is King in Brand and Company Naming

November 30th, 2011 | Guest Contributor | 18 Comments

Guest post by Donna Vincent Roa

The power of the letter “K” has always fascinated me.

In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.

The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.

“K” is the 11^th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.

Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”

Filed under Business, Guest Posts, Marketing | Tags: branding, donna vincent roa, naming, the letter K | Comments (18)

Why Post Planner White Label Has Me Enchanted

July 29th, 2011 | Shonali Burke | 40 Comments

Color me enchanted

I wrote a while back about why I like Post Planner so much as a way to schedule posts to Facebook (have you tried it yet?).

Let me tell you right now that if you haven’t, you should, and that there is a special offer waaay down the post for you.

Yesterday, Josh Parkinson of Go West Social, one of the people behind Post Planner, did something absolutely wonderful for me; so wonderful, that I’m still reeling from his generosity.

They created a white label version of it for me. Free. Forever!