ROTW: Simply Delicious Broccoli
One of my earliest posts on this blog was an ode to brassica, better known as broccoli (image: Sam Ley, Creative Commons). I wrote then:
PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”
I still think it’s a fun read on what PR can and can’t be, but today I wanted to share a quick and easy recipe for what is apparently one of America’s most-loved vegetables.
Here’s my Really Simple Broccoli, especially for Jeremy Meyers, Patrick Johnson, PR@GeorgiaState, Samantha Ogborn, Clay Hebert, and Alison Driscoll. Peeps and tweeps, I hope you enjoy it.
Ingredients (you can’t get much simpler than this)
Filed under Cooking, Recipe of the Week, Shonali Burke | Tags: broccoli, Recipe of the Week, recipes | Comment (1)Is Your PR Better Than Broccoli?
Ode to Brassica
PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”
At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out for attention, like that of a tomato.
Yet broccoli’s one of the most popular vegetables in the world today. Why? Because it’s easy to cook and is packed full of nutrients. You don’t have to do much to broccoli to derive its benefits. It’s not hard to find, deeply satisfying and delivers its goods quickly and directly. Broccoli simply – is.
Good PR’s much like broccoli.
Filed under Communication, Public Relations, Shonali Burke | Tags: broccoli, communications, food, Measurement, pr, Public Relations, shonali | Comments (10)
