Four Tools to Help Build Your Social Community

June 29th, 2011 | Shonali Burke | 67 Comments

finding the right balanceAll for one and one for all

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well.

Inevitably, then, the time question comes up. “How can I always be online? Is there a way for me to cut down the amount of time I spend in social media?”

Yes and no. Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. But the “no” part of this answer – at least from my point of view – is that if you’re going to try and cross-post every single update, or automate your posting schedule completely, I think you’ll flop.

Image: orangebrompton via Flickr, CC 2.0

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Nonprofits, Tell Your Stories: Rob Wu of CauseVox

June 13th, 2011 | Shonali Burke | 2 Comments

I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston, Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all.

Geoff wrote a post a few days ago on how the question of “how do I use Facebook and Twitter” was refreshingly absent, and that was absolutely true. Thank heaven we’ve moved beyond that.

For me, there were so many highlights, that it’s tough to narrow them down to one, or just a few. If you haven’t met Stacey Monk of Epic Change, I urge you to hotfoot it to the next event she’s speaking at. Her raw honesty made for a powerful keynote, and I still haven’t been able to stop thinking about her words on “embedded giving” and whether that is really a good thing (but more on that later).

I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

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