From WTF To KPI: PR Measurement In Acronyms

August 26th, 2010 | Shonali Burke | 4 Comments

A couple of days ago, I had the pleasure of presenting a webinar on measurement aka demonstrating the business value of public relations for PRSA.

I say “pleasure” because it was. It was perfectly organized, I had no trouble with the webinar platform, and it was fun.

And I didn’t have to put on fancy clothes or fancy shoes to go do it.

I love webinars!

Here’s the deck, in case you’re interested. Download/embed away. Continue reading »

Filed under Measurement, Public Relations, Shonali Burke, Social Media, Speaking | Tags: , , | Comments (4)