Change Before Mediocrity Grows on You

April 22nd, 2011 | Shakirah Dawud | 6 Comments

Changing won’t be easy.

You know this, so you’ll spend the entire process weighing the pros and cons, predicting whether this is something you “really need” or just a lark.

You’ll wonder whether it’s a change you can “live with” (or what, I wonder?) and what other people will think.

You’ll stall for all those reasons, pretending you’re still thinking about it when really you’re avoiding the thought of it the way you would a plague-infested rat.

And it’ll cost you.

While you’re not sure if you want to do or be something “different,” people have already thought what they will about you.

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Clicking Our Way To Ending Hunger

March 5th, 2009 | Shonali Burke | 3 Comments

pledge-avatarYesterday I came across an interesting article: “What Would You Never Sell, Though Desperate For Money?” in the Chicago Tribune (hat tip to @ColonelTribune). That’s a relevant question in these times.

But what if you didn’t even have that option? What if you didn’t have anything you would never sell… to keep a roof over your head, or stay reasonably healthy, or put food on the table?

Not a pleasant thought, huh?

Through the Communicator’s Lens

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Through a Lens, Richly

January 15th, 2009 | Shonali Burke | 19 Comments

Communicators: how do you use your lens to impact the world?

While channel-surfing a couple of years ago, I came across the documentary “Born into Brothels.” Having been born and brought up in Calcutta (now Kolkata), I was instantly captivated by the story. More than that, I was touched by Zana Briski‘s commitment to these children born, through no fault of their own, on the wrong side of the street; and her covenant to open their eyes and bring them the riches of hope – through a camera lens.

The original Kids with Cameras. Source: Kids with Cameras

The Communicator’s Lens

When “Slumdog Millionaire” swept last week’s Golden Globes, I was reminded of the “kids with cameras,” and the power an image has to convey what, often, 516 words cannot. That is the essence of what we, as communicators, should aspire to, isn’t it? To convey a message to our audiences in such an efficient and impactful way that they are moved to action, enabling our clients or organizations to achieve their goals.

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