CustomScoop Offers Free Media Monitoring for 100 Disaster Relief Orgs

June 8th, 2011 | Shonali Burke | 4 Comments

One of the best things

about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it.

So I’m very glad to help my friends at CustomScoop (I’m a former, not current client) spread the word about something very, very good they are doing. After all, they helped me spread the word about the Blue Key campaign. It’s the least I can do in return.

Effective this past Monday, CustomScoop announced that, for one year, it will offer free media monitoring services to the first 100 local chapters of the Red Cross or other bona fide disaster relief organizations. There is no catch here. All you have to do is to sign up.

As my friend Chip Griffin put it on the CustomScoop blog (and thank you, Jen Zingsheim for alerting me to this):

Disasters create enormous demands for information for responders. Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis.  CustomScoop captures critical information and arranges it in a way so disaster responders can focus on the most important information they need – and can do so 24 hours a day, seven days a week.

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You Can Call Yourself a Social Media Guru If…

December 29th, 2009 | Shonali Burke | 16 Comments

the guruI couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.

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Drum Roll: Darby Has a New Home

June 6th, 2009 | Shonali Burke | 21 Comments

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission in life since that time has been to find Darby a home.)

I am SO happy and relieved that finally, the answer, is a resounding “yes.” Last night, Darby went home with Ron and Shawnee Ostrom, a lovely couple who live just outside Portland with their two sons, Garrett and Blake. The Ostroms were one of many animal lovers who saw the story Portland’s KOIN-TV did on Darby last week. After several rounds of meeting her, talking with the folks at Townhouse Pet Care Center and myself, it was clear that not only did they love Darby – but that Darby loved them.

KOIN-TV did a follow-up story on the Darby “chronicles,” as I like to call them, last night. You can see just how happy Darby is.

You know how it is when you’ve been working on something really hard, and then it all falls into place and you can’t quite believe that it’s over? I feel a little like that right now. I just wish Tom (our late uncle) could have seen all this. I think he’d have been tickled pink. (Of course, if he were here, none of this would have happened, so it’s a moot point. But you know what I mean.)

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