Weekly Roundup: Unsung Heroes
I think the whole Digital Death thing has been playing on my mind more than I realized.
After all, this is the third post in three days to reference that wretched campaign. Aaargh!!
As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned:
that the community you are trying to build is great; but the community you have is even more important.
So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do.
I also found some wonderful gems that I was not familiar with before, and realized they are people I want to get to know.
Filed under Shonali Burke, Social Media, Weekly Roundup | Tags: building relationships, chuck hemann, jennifer wilbur, joe hackman, justin goldsborough, lindsay allen, speakerbox, steff metal | Comments (13)Measuring PR: Data Is Just Data Without Actionable Intelligence
We had a great discussion at #measurePR last week, when Chuck Hemann (the “oldest 30-year-old” Sean Williams knows) was our featured guest. It’s tough to recap all the nuggets shared, not just by Chuck, but very briefly, we focused on measuring social media.
These were the three questions we (primarily) discussed:
1. How do we use monitoring and analytics tools to inform benchmarks for social media campaigns?
2. Is there a “right” suite of tools to utilize?
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke, Social Media | Tags: #measurepr, chuck hemann, PR measurement | Comments (3)Five Ways to Land a Job in Social Media
This is a guest post from Chuck Hemann, someone I’ve enjoyed connecting with in the online world, and whom I very much hope to meet offline soon. Read on for great tips on landing a job using, and in, social media.
Social media jobs are popping up around every corner, and so are the people looking for those jobs. Unfortunately, the economic downturn took a heavy toll on the PR profession. Jobs aren’t as available for the experienced, or entry-level, professional. Because of the dearth of opportunities, many pros have taken to the Web in an effort to network and potentially land a new career.
If you’ve ever connected with me online or offline, you’ll know that I recently accepted a social media associate position with WCG, global media services company focused on the corporate and product marketing and communications needs of leading healthcare companies. I have enjoyed my current role as manager of research and online reputation for Dix & Eaton, but was hoping to land something more social media-focused.
If you currently have a job, or are recently unemployed and looking for something new, or even a recent college graduate who is trying to break into the workforce here are five tips that helped me land my job in social media.
1. Identify your niche
Filed under Career, Shonali Burke, Social Media | Tags: chuck hemann, jason falls, job hunting, lisa hoffmann, Social Media, teresa basich | Comments (12)
