In Public Relations, The Customer Is Your Media

February 16th, 2011 | Shonali Burke | 16 Comments

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead:

The customer is your media.

Repeat after me: the customer is your media.

Image: han Soete via Flickr, CC 2.0

I’ve written before about how good customer service is the best kind of PR.

And so have many other people.

Because if we leave reaching and motivating customers directly out of our strategy, we’re going to be putting the proverbial eggs all in one basket.

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