CustomScoop Offers Free Media Monitoring for 100 Disaster Relief Orgs
One of the best things
about being connected to other people in social media is when you get the chance to help them out. And when you get the chance to help them help other people, there is really nothing like it.
So I’m very glad to help my friends at CustomScoop (I’m a former, not current client) spread the word about something very, very good they are doing. After all, they helped me spread the word about the Blue Key campaign. It’s the least I can do in return.
Effective this past Monday, CustomScoop announced that, for one year, it will offer free media monitoring services to the first 100 local chapters of the Red Cross or other bona fide disaster relief organizations. There is no catch here. All you have to do is to sign up.
As my friend Chip Griffin put it on the CustomScoop blog (and thank you, Jen Zingsheim for alerting me to this):
Filed under Public Relations, Resources, Shonali Burke, Social Media | Tags: chip griffin, customscoop, disaster relief, free offer, jen zingsheim | Comments (5)Disasters create enormous demands for information for responders. Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis. CustomScoop captures critical information and arranges it in a way so disaster responders can focus on the most important information they need – and can do so 24 hours a day, seven days a week.
MeasurePR: Paywalls, Pitches And Prognoses
On Wednesday, we held this year’s last #measurePR Twitterchat.
I asked Jennifer Zingsheim of CustomScoop, who’s “appeared” on the chat before, to come back.
Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie.
(And more, as you will see at the end of this post).
Seeing as how it’s coming close to the end of the year
and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. Continue reading »
Filed under MeasurePR, Public Relations, Shonali Burke | Tags: customscoop, jennifer zingsheim, justin goldsborough, matt lacasse, paywall | Comments (4)Working Through Time and Space When Measuring PR
Yesterday’s #measurePR chat with Jen Zingsheim was terrific. It might not have had the velocity of last night’s #pr20chat (more on that later), but we had a lot of new folks on the chat and quite a bit of fun too.
Jen “reported for duty” exactly on time (that’s what a military upbringing will do for you) and we had a great conversation on making the time to measure, prioritizing and how to kill AVE.
Yes, that old beast reared its ugly head again. Try as we might, we don’t seem to be able to get away from it.
If you’re getting up to speed on #measurePR, you can catch recaps and transcripts here. Here are some of the tweets from yesterday’s chat that:
Inserted clarity into the discussion
Filed under Measurement, MeasurePR, Public Relations, Shonali Burke | Tags: #measurepr, customscoop, jennifer zingsheim, PR measurement | Comment (0)
