How Much Listening Does Social Media Listening Really Offer?

July 11th, 2012 | Guest Contributor | 33 Comments

listeningGuest post by Danny Brown

Social media listening.

Social media monitoring.

Social media tracking.

Social media intelligence.

There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too.

While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? – the current tools don’t easily offer the kind of listening that would be really useful.

Curious? Read on.

Listening data are still keyword driven

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Growing Smart Business And a PRapalooza

November 2nd, 2010 | Shonali Burke | 5 Comments

If you live in or near the DC area, this week’s a big one.

The second GrowSmartBiz conference, co-hosted by Network Solutions (disclosure: client) and the Washington Business Journal is coming up on Friday.

Last year, I was invited to attend the conference as “media/blogger” – the first time that had ever happened to me.

So of course I went.

I had a blast, as you can still tell (I think) from my live-tweeted blog post last year, as well as my recap on why I thought the conference rocked.

I’ll be heading back this year, not just because I had such a great time last year, but also because this time around, I’m speaking.

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Tweetup… A Pocketful of Rainbows

November 6th, 2009 | Shonali Burke | 6 Comments

I told you a couple of days ago about #shonalitweetup that’s being organized around PRSA2009. Now I’m really excited that we’ve added another layer to what I know is going to be a great evening and will, I hope, help an extremely worthy fund raising effort meet its goal.

We’ve partnered with 12for12K to help one of its charities, Musicians on Call. If you’re active in the social media world, you’re already familiar with 12for12K and Danny Brown, the brains and passion behind it. If you’re not, you can learn more here and here.

So, in a nutshell, if we all give a little, we’ll be able to help some extremely worthy causes. $12K per charity sounds like an awful lot, but not if we all chip in $10, $20, whatever we can (and companies, you should be giving more!). Little drops of water, little grains of sand, etc.

All the charities that have been selected for 12for12K are worthy causes. Even if we haven’t lived in a war zone, been excruciatingly hungry, or have been blessed with keeping our vision, we can identify with those who have/do, have been/are, and haven’t/can’t. If you haven’t been touched by these issues directly, you have been, in some way, shape or form, indirectly.

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