“K” is King in Brand and Company Naming
Guest post by Donna Vincent Roa
The power of the letter “K” has always fascinated me.
In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds.
The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it.
“K” is the 11th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good. It’s a voiceless velar plosive and an oral consonant with air escaping through the mouth only. This cross-linguistic sound is represented in over 40 languages, from Bengali to Turkish to Kagayanen.
Filed under Business, Guest Posts, Marketing | Tags: branding, donna vincent roa, naming, the letter K | Comments (17)Some people ask: “Why do we even need ‘K’? Isn’t ‘C’ enough?”
The Invisible Rock Stars
Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter, in recognition of her accomplishments in the global communication field.
As I said in my remarks, long before I met Donna (who is IABC-accredited and a former IABC/DC Metro president, as I am), I bumped into her reputation. I couldn’t avoid it. Wherever I went, there it was. Kind of like a doppelgänger, but much, much nicer.
Over the years, I’ve come to know her, and not just respect her smarts, which are incredible, but see what a genuinely kind and giving person she is.
Donna’s done some pretty amazing things: not only does she have a Ph.D. in Communication (how many of us have that?!), she’s
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