PR Pros: Protect What Is Important
One of the things I love about Eddie is that he is both lovable and loyal.
He’s never really met a human that he doesn’t love, while, at the same time, he’s never backed down from the ‘monsters’ behind the front door… at least until they come inside.
And even though Eddie is great about loving family and strangers once we invite them in, his initial reaction to protecting the family is what impresses me.
There’s a lesson for PR professionals here: Protect What’s Important.
Your Client’s Reputation
If it comes in the form of an interview or in the process of getting some news out about the company, we, as PR pros, must protect our clients. We do this in media training, as we streamline their messaging and when we push back…yes…when we push back.
Filed under Guest Posts, Narciso Tovar, Public Relations | Tags: big noise communications, eddie the corgi, reputation management | Comments (3)Making A Big Noise
I have some big news (well, for me) to announce today. Starting tomorrow, I’m thrilled that Narciso Tovar, principal of Big Noise Communications that runs on Method+Moxie (you should read it if you’re not already doing so), will be writing a monthly guest post for this blog. My (and yours) very first columnist!
Why?
As is wont to happen in this age of digital media, Narciso and I have never actually met (IRL).
We got to know each other on Twitter, and I’ve enjoyed reading his take on PR, especially those posts of his that have a pop culture twist. His tweets are refreshing (I mean, Who Else Do You Know Who Takes The Trouble To Tweet Like This?) he has a great sense of humor and, more than anything, his joy for life and our profession shines through. If that weren’t enough to seal the deal, we both love Corgis.
Filed under Public Relations, Shonali Burke | Tags: big noise communications, eddie the corgi, method + moxie, narciso tovar | Comments (5)
