What My PR Degree Would Look Like Today
I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago.
However, as a young professional continuing to learn every day in the professional environment, I wondered what my degree might look like were I to embark on it all over again tomorrow.
To do that, I need to backtrack a little.
So, what subjects made up my degree and would remain in my revised edition? Continue reading »
Filed under Business, Career, Communication, Guest Posts, Jamie Garantziotis, Public Relations, Twitter | Tags: community management, crisis management, education, ethics, iabc, media relations, Ogilvy, Social Media | Comments (17)Digital Divide Continues – eMarketer
This is pretty interesting – according to a study by the Internet Innovation Alliance, only 42% of African-American and Hispanic consumers use the Internet regularly.
What might change that? The article reads:
“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement.
“But interestingly, 44 percent of these same respondents said they would be more likely to subscribe to Internet services if they were provided free lessons on how to use the technology and 30 percent would be more likely to adopt if they had more information about how they could benefit from going online. It’s clear that digital literacy programs indeed are a crucial part of the formula for closing the digital divide.”
To ABC or Not, That is the Question
A couple of weeks ago we started talking about accreditation on Twitter (at least, I did). I serve on IABC’s Accreditation Council so, clearly, think it’s a good thing. I was curious about what others thought, so I asked my networks why they had pursued, or were pursuing, accreditation, and what value they derived from it.
What’s the Value of Accreditation?
The response overwhelmed me, not just by how many there were, but by how strongly people feel about accreditation.
There were a few recurring themes: curiosity as to whether one “measured up,” validation of one’s approach to communications, and value in staying involved with process by being a mentor or grader. On LinkedIn, Mary Hills, ABC, who’s director of marketing for the Council said:
Filed under Career, Communication, Public Relations, Shonali Burke | Tags: accreditation, amy mengel, bill spaniel, communications, dora smith, education, iabc, jason king, jotw, mary hills, maureen ryan, mba, ned lundquist, pr, Public Relations, Shel Holtz, sue johnston, Training | Comments (26)
