Will Social Media Save Darby? The Saga Continues

May 14th, 2009 | Shonali Burke | 12 Comments

Since I first blogged about Darby the (female) German Shepherd, there’s been a lot of interest in her and her situation. There are so many people who have helped spread the word, and continue to do so, that I couldn’t begin to list them all here. But you know who you are, and I thank you from the bottom of my heart.

As an aside, almost all of you have connected with me through Twitter – what an incredibly effective communication platform (and guess what, Darby decided to get on Twitter too).

A few more details on Darby have emerged in the last few days, as well as answers to questions I’ve been getting. So here’s the Darby FAQ (remember, I’m not a dog trainer or behaviorist and am simply telling you what I’ve been told – any of this could change based on the environment Darby is in):

What’s the deal with the aggression?

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Balancing the PR Bubble

March 20th, 2009 | Shonali Burke | 12 Comments

If you follow me on Twitter, you’ll know that I tweet quite a bit. (Today I apparently crossed the 8,110 tweet-mark without realizing it). But every now and then, I’ll “go dark,” as they say in the theater.

You’ll hear from me once, maybe twice a day. Sometimes I just don’t have anything to say; sometimes I don’t come across conversations I want to engage in. And sometimes I happen upon conversations that are so negative or ridiculous or (enter your adjective of choice here ______ ) that I just need to turn it off for a bit.

What I’ve realized, though, is that when I go dark, I am making my own little attempt to break out of my Twitter bubble. Because there are other bubbles that need attending to.

Please, don’t get me wrong. I love Twitter, the new connections and relationships it has helped me forge, and the incredible amount I learn through it each day.

But there are a lot of other bubbles that are equally important to me; my “IRL” bubble of people I’ve met and worked with over the years, my IABC bubble, my email bubble… you get the drift.

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