Email Lists: One Step at a Time
I took a completely unscientific Twtpoll a couple of days ago. The question was: you’ve met someone once, and like a good networker, exchanged business cards. Next thing you know, you’re on this person’s email list, which is clearly being used to market his/her small business. OK or no way?
Out of 28 votes, seven thought it was ok. The rest (75%) pretty much said no way (if it’s going in your spam filter, I take it as a sign that it’s unwanted) and the comments are pretty clear.
My Take
In my opinion, this is the quickest way to eliminate what could have been potentially a very good contact for you from not just your database, but your life. Or worse, fall afoul of CAN-SPAM.
You want to grow your business; I get that. But building a business is based in no small part on building relationships, as yesterday’s #soloPR Twitterchat made perfectly clear (and many of those participating were/are small business owners).
Filed under Career, Networking, Shonali Burke | Tags: chris brogan, email marketing twtpoll networking, seth godin, solopr | Comments (10)Email Lists: To Add or Not To Add
I’m curious: how do you feel about being added to email lists that are clearly being used for marketing purposes by someone you don’t really have a relationship with, specifically, you’ve met only once? Being a good networker, you gave out your business card. Next thing you know, you’re on their email list (sometimes without an unsubscribe option).
I know how I feel about this, but what about you?
I’d love it if you’d take this quick Twtpoll and let me know. Your answers will help me greatly with the follow-up post.
Thank you!
Filed under Communication, Networking, Shonali Burke | Tags: email marketing twtpoll networking | Comments (3)
