The Right Way to Build Your Email List
Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission, especially by people I’ve “met” on Twitter or while out and about at a conference.
I ran a Twtpoll on this, as well as a follow-up post, and for the most part, those who participated in the admittedly unscientific poll said that, as a practice, this sucks.
My opinion hasn’t changed,
and I still get added to lists without expressly having signed up for them. I’ve become much better about hitting “unsubscribe” or, if need be, sending a forceful email to the sender if they don’t honor that.
Filed under Business, Communication, Marketing, Shonali Burke | Tags: adriel hampton, email marketing, list building, opting in, permission | Comments (33)Weekly Roundup: Refreshingly Different
So many posts, so little time…
It’s the time of year when online noise gets louder (not a scientific statement, just my opinion), and everyone’s talking about lists, predictions for the new year, yada yada.
What I liked about these posts, which I’ve seen over the last few weeks, was that they’re all a bit different.
So that’s what today’s weekly roundup is focusing on. A little bit of freshness for your day. Enjoy.
1. Five ways to make your listening reports better, from Chuck Hemann‘s Analytics is King.
Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be.
Filed under Shonali Burke, Weekly Roundup | Tags: analytics, brand building, email marketing, SEO | Comment (0)3 Ways To Use Your Email Signature to Market Yourself
Note: this is cross-posted from IMA Voices, a client blog to which I occasionally (and with full disclosure) contribute. It’s re-posted here with minor changes to make it relevant to PR professionals.
Remember how, in the “old” days, folks would “call on” others and, if they weren’t at home, they’d leave their calling card behind?
I haven’t been able to find an academic reference to it, but it makes sense that the modern-day practice of exchanging business cards stems from there. And even in this highly electronic day and age, there’s still room for business cards, as I’m sure you’ll agree.
But are you maximizing the use of your most basic calling card? And that’s nothing more than your email signature.
We all suffer from email overload – I’ve long since stopped counting how many emails I get in a day. Even when I’m not working or on vacation, I use my BlackBerry to delete unnecessary emails from my inbox, in an effort to keep on top of the traffic (sigh, it never stops!).
But I also know that when I send an email out, it’s a unique way to remind others of what I do, particular affiliations I have and things that are important to me.
Filed under Business, How To, Marketing, Resources, Shonali Burke | Tags: email marketing, email signature, IMA, Internet Merchants Association, Marketing, wisestamp | Comments (18)
