Nonprofits, Tell Your Stories: Rob Wu of CauseVox

June 13th, 2011 | Shonali Burke | 2 Comments

I attended the Nonprofit 2.0 conference about 10 days ago, and it was a really great event; kudos to Geoff Livingston, Allyson Kapin and Shireen Mitchell for putting together not just a standing-room-only event, but one that was inclusive, highly interactive and chockfull of great ideas and takeaways for all.

Geoff wrote a post a few days ago on how the question of “how do I use Facebook and Twitter” was refreshingly absent, and that was absolutely true. Thank heaven we’ve moved beyond that.

For me, there were so many highlights, that it’s tough to narrow them down to one, or just a few. If you haven’t met Stacey Monk of Epic Change, I urge you to hotfoot it to the next event she’s speaking at. Her raw honesty made for a powerful keynote, and I still haven’t been able to stop thinking about her words on “embedded giving” and whether that is really a good thing (but more on that later).

I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

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Snapping at Synapses: Why Digital Death Sucks

December 4th, 2010 | Shonali Burke | 34 Comments

I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death” campaign, but I just couldn’t help myself.

If you’re catching up, notice anything different over the past few days?

No? Hmm. Are you sure? You mean the sun still rose in the east, and your days have been going (relatively) according to plan?

Uh oh. Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.”

Image: burnt out Impurities via Flickr, Creative Commons

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Weekly Roundup: Rethinking Color

October 24th, 2010 | Shonali Burke | 1 Comment

Hit in the face by pink

I don’t know about other countries, but here in the U.S., you can barely take a step in October without being hit in the face by pink.

Image: D. Sharon Pruitt via Flickr, CC 2.0

Not the singer, but the color, which has become synonymous with breast cancer and raising awareness for the disease.

Thanks in no small part to Susan G. Komen for the Cure.

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color.

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