Seven Ways To Set Your Presentations On Fire

October 7th, 2010 | Shonali Burke | 13 Comments

I don’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on.

“Sizzlin’!”

Image: heal and inspire via Flickr, Creative Commons

“Crush it!”

“Kill it!”

Whatever. We’re a bloodthirsty lot and happy to be so.

This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation.

Today, I wanted to share seven lessons I learned as I prepared for Ignite DC No. 5, an experience I will never forget (thank you, Geoff Livingston, for making me do this).

And these are outside of the commonsense “know your audience,” etc.

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The Social Media Stepchild

October 5th, 2010 | Shonali Burke | 27 Comments

As I was glancing through my Reader last week, I caught an interesting post from my friend Geoff Livingston that posited we’re rapidly approaching the end of the technology adoption curve for social media.”

Image: ram reddy via Flickr, CC 2.0

I thought about this.

And thought some more.

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Through the PR Looking Glass

September 16th, 2010 | Shonali Burke | 19 Comments

Left Right Left Right

When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.

Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.

Image: Gisela Giardino via Flickr, CC 2.0

Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at the time), for a chat.

Have you read Roald Dahl’s The Witches?

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